Achieving a flawless, sun-kissed glow without the sun’s harmful rays is a beauty goal for many. Fortunately, you don’t need to be a celebrity with a personal spray tan artist to get that coveted bronzed look. Bethenny Frankel, a reality TV star turned entrepreneur known for her keen eye for quality products, has shared her go-to secret for a perfect self-tan: the Loving Tan 10 Minute Express Self-Tanning Smoothing Body Mask. She describes it as ‘foolproof,’ and given her history of sporting impeccable tans for everything from Sports Illustrated bikini shoots to Paris Fashion Week runways, her recommendation carries significant weight.
The Appeal of a Quick and Flawless Tan
Bethenny Frankel’s endorsement highlights a key benefit of the Loving Tan 10 Minute Express: its speed. In a world where time is often of the essence, a self-tanner that requires only a 10-minute application before rinsing is a game-changer. This contrasts sharply with traditional self-tanning methods that can involve lengthy application times and extended periods of waiting for the tan to develop, often with the risk of smudging or uneven results. Frankel specifically praises the product for not producing an ‘orange’ hue or the unpleasant ‘hot dog’ smell that can sometimes accompany self-tanners. Instead, she promises a natural-looking tan that develops beautifully over 24 hours.
The effectiveness of this rapid-development formula isn’t just a personal anecdote from Frankel. Celebrity spray tan artist Guy Cory, who has worked with numerous A-list clients, has also partnered with Loving Tan on the launch of this fast-acting product. Cory emphasized the demand from celebrities for quick solutions, stating in an interview with Page Six Style that he believes this product is ‘changing the game.’ His clientele includes stars like Sydney Sweeney and Zara Larsson, who have relied on Loving Tan products for major red carpet events such as the Met Gala and the Grammy Awards. This widespread professional endorsement from someone who works with high-profile individuals under intense scrutiny further validates the product’s ability to deliver professional-quality results quickly and efficiently.
Beyond Bethenny: A Celebrity Favorite
The popularity of Loving Tan extends beyond Bethenny Frankel and Guy Cory’s celebrity clients. Paige DeSorbo, another personality known for her style, has also publicly lauded the brand, calling Loving Tan her ‘No. 1’ choice on Amazon Live. This consistent praise from various public figures across different platforms underscores the brand’s reputation for delivering reliable and attractive tanning results. It suggests that Loving Tan has successfully tapped into a market that values both convenience and a natural-looking finish.
Other notable figures who have reportedly used Loving Tan products include:
- Alix Earle
- Tate McRae
- Kacey Musgraves
The fact that these individuals, each with their own distinct public image and beauty standards, turn to Loving Tan indicates a broad appeal. Whether preparing for a major event or simply maintaining a healthy-looking glow, these celebrities trust Loving Tan to deliver. The accessibility of these products means that the average consumer can now achieve a similar level of bronzed perfection without needing to book an expensive professional session. The brand offers a range of products, including tinted creams and mousse, alongside essential application tools like the Deluxe Applicator Mitt, making it easier for anyone to achieve a streak-free finish at home.
Understanding the Loving Tan 10 Minute Express
The core innovation of the Loving Tan 10 Minute Express lies in its advanced formula. Unlike older self-tanners that relied on a gradual development process, this product is designed for rapid absorption and activation. The ’10 Minute Express’ moniker refers to the short window of time the product needs to be left on the skin before it can be rinsed off. This is crucial because it minimizes the risk of the product transferring onto clothing or bedding during the development phase, a common frustration with traditional self-tanners. Once rinsed, the active ingredients continue to work their magic, developing a deep, natural-looking tan over the next 24 hours.
The formulation aims to mimic the look of a natural tan, avoiding the dreaded orange undertones that can make a self-tan look artificial. This is achieved through carefully balanced color agents and skin conditioning ingredients. The ‘Smoothing Body Mask’ aspect suggests that the product also offers skincare benefits, potentially leaving the skin feeling soft and hydrated rather than dry or sticky, which can sometimes be a side effect of self-tanning products. The absence of a strong, artificial scent is another significant advantage, making the application process more pleasant.
Tips for Achieving the Best Self-Tan Results
While the Loving Tan 10 Minute Express is touted as ‘foolproof,’ following a few best practices can ensure you achieve the most natural and long-lasting results. Proper skin preparation is key. Before applying any self-tanner, ensure your skin is exfoliated to remove any dead skin cells, which can lead to patchiness. Pay extra attention to dry areas like elbows, knees, and ankles. Shaving and moisturizing the day before application can also help create a smooth canvas. When applying the Loving Tan 10 Minute Express, use an applicator mitt for even distribution and to protect your hands from staining. Work in sections, blending carefully to avoid









