When world‑class gymnast Simone Biles took to TikTok to reveal the price she paid for a recent red‑carpet appearance, the world stopped to listen. In a candid video that went viral, Biles asked a simple yet powerful question: is a $23,000 glam bill the new normal for athletes on the big stage? The answer, it seems, is a resounding “no” – at least for Biles, who has long prided herself on authenticity and self‑style.
The Shocking Price of Red‑Carpet Glam
In the video, Biles appeared in a relaxed, almost casual outfit— a tight brown T‑shirt and matching sweatpants—yet her tone was anything but casual. She began, “We need to have a discussion… I just need to know if this is normal.” She went on to say that the total cost for her stylist, hair, and makeup team for a recent event had come to $23,000. The gymnast’s reaction was one of disbelief and frustration, as she added, “I just want to know, is that f—king normal?”
Biles didn’t name the event, but fans quickly linked the cost to her appearance at the Laureus World Sports Awards in Madrid on April 20. The ceremony, often described as “the Oscars for sports,” saw Biles dazzling in a sculptural minidress from Vietnamese brand Cong Tri, styled by Marc Desir. She later captioned her Instagram photos with, “Basically the Oscars… but make it sports.”
Behind the Scenes: What $23,000 Covers
While the headline figure grabs attention, it’s worth unpacking what that money actually buys. A typical high‑end red‑carpet glam package can include:
- Professional stylist: wardrobe selection, fittings, and on‑set adjustments.
- Hair artist: updos, extensions, and styling products.
- Makeup artist: full‑face application, touch‑ups, and product samples.
- Travel and accommodation: for the team if the event is out of town.
- Insurance and contingency: coverage for potential mishaps.
- Post‑event cleanup: removal of temporary hair or makeup.
When you add the cost of premium products, travel, and the expertise of top professionals, the figure begins to make sense—though it still feels steep for many athletes who are paid for performance, not for fashion.
Simone Biles’ Perspective on Luxury and Authenticity
Biles has long been known for her unique sense of style. She often showcases custom Jonathan Owens looks for game days, designer handbags, and even creates her own makeup looks. In the TikTok clip, she joked, “If that’s the new norm, y’all can have it. Y’all will never see me at another event.” She added that she might “sit my ass right here where it’s free” if the costs remain high. This statement reflects her frustration with a culture that seems to equate success with expensive appearances.
Her candidness is a reminder that athletes are not just performers; they are also public figures who navigate a complex mix of sponsorship,










