When the iconic British luxury house Burberry announced a partnership with the cult‑favorite swimwear brand Hunza G, many of us were surprised. The collaboration, which debuted just in time for the warmer months, fuses Burberry’s signature crinkled fabrics and unmistakable check pattern with Hunza G’s ultra‑stretch, figure‑flattering swimsuits. The result? A limited‑edition line of swimwear that looks high‑fashion and feels accessible, with each piece priced under $500.
From Dream to Reality: The Birth of a Plaid‑Swim Collection
Founder Georgiana Huddart of Hunza G has long spoken about her admiration for Burberry. In a recent interview with Vogue, she revealed that the idea for the collaboration had been simmering for about five years. “It’s a dream that finally came true,” she said. The partnership feels organic, as both brands have already been “tag‑teaming” around the same celebrities—most notably Rosie Huntington‑Whiteley, a long‑time Burberry ambassador who was one of the first to wear Hunza G designs.
The campaign’s visual narrative was anchored by model Alva Claire, who fronts the coastal shoot, and by “The Devil Wears Prada 2” star Simone Ashley, who posed for the promotional photos. Their presence underscores the collection’s blend of high‑style and everyday wearability.
What the Collection Looks Like
The collaboration reimagines three of Hunza G’s best‑selling pieces: the Tyler Bikini, the Domino, and the Faye One‑Piece. Each item is rendered in Burberry’s classic check, but the fabrics retain Hunza G’s signature stretch, ensuring a flattering fit from size 2 to 14.
In addition to the swimsuits, every purchase includes a complimentary scrunchie trimmed in the same iconic pattern, adding a subtle touch of luxury to the everyday beach look.
Here’s a quick rundown of the key pieces and their prices:
- Tyler Bikini – $475
- Domino Bikini – $475
- Faye One‑Piece – $475
- Devyn Swim Skirt – $325
The Devyn Swim Skirt, in particular, has become a favorite for its versatility. Huddart described it as a “boob tube or a miniskirt” and praised its ability to transition from a beach day to a casual outing with jeans. The skirt offers a bit more coverage while still maintaining the playful aesthetic that defines Hunza G.
Why Plaid Is Making a Splash in Swimwear
Traditionally, swimwear has leaned toward bold colors, tropical prints, or minimalist neutrals. Plaid, however, has long been a staple of Burberry’s heritage, symbolizing sophistication and British heritage. By applying this pattern to swimwear, the collaboration challenges the notion that plaid is only for winter coats.
Moreover, the check pattern adds a layer of visual interest that stands out on the beach or poolside. It also offers a subtle nod to the brand’s heritage, making the swimsuits feel both contemporary and timeless.
From a practical standpoint, the crinkled texture of Burberry’s fabrics provides a flattering silhouette, while the stretch of Hunza G’s materials ensures comfort and mobility—essential qualities for any swimwear.
Pricing and Availability
While Burberry’s core line often commands premium prices, the collaboration’s pieces are priced at a fraction of that. The $475 price point for the three main swimsuits and the $325 for the Devyn Swim Skirt represent a significant value, especially considering the designer labels and high‑quality construction.
The collection is available exclusively through the Burberry website and select high‑end retailers. As a limited‑edition line, stock is expected to sell out quickly, so interested buyers are encouraged to act fast.
Frequently Asked Questions
- Is the collection available in all sizes? Yes, each piece is designed to fit a range from size 2 to 14, with the stretch fabric accommodating various body shapes.
- Can I wear the Devyn Swim Skirt as a regular skirt? Absolutely. The skirt’s design allows it to be worn as a miniskirt or as a more coverage‑oriented “boob tube,” making it versatile for
InfluencerBlogger
