Meghan Markle has once again captured the public’s attention, this time by masterfully blending high-end luxury with everyday comfort. In a series of promotional images and videos released for her lifestyle brand, As Ever, the Duchess of Sussex showcased a look that feels both aspirational and grounded. The standout element of the campaign wasn’t just the relaxed aesthetic, but the striking juxtaposition of a simple white T-shirt paired with a diamond necklace worth nearly $63,000.
The Art of High-Low Styling
The campaign, which invites followers into the “World of As Ever,” features Markle in a variety of settings that emphasize a curated, home-centric lifestyle. In one of the most discussed shots, the 44-year-old actress is seen enjoying a quiet cup of tea, dressed in an Anine Bing ‘Amani’ T-shirt and light blue trousers from The Row, which retail for $1,350. While the outfit itself leans into the “quiet luxury” trend, the accessories elevate the ensemble to a different tier of opulence.
The centerpiece of her look is the Fortuna Diamond Tennis Necklace by Logan Hollowell, a piece valued at $62,950. By pairing such a significant investment piece with a casual cotton tee, Markle demonstrates a styling philosophy that prioritizes versatility. She further accessorized the look with Birks diamond earrings ($6,900) and her signature Cartier Love bracelet ($7,950), proving that fine jewelry is not reserved solely for red-carpet events.
A Signature Look with Versatile Roots
This isn’t the first time the public has seen the Logan Hollowell tennis necklace. Markle previously debuted the sparkler at the Paley Honors Fall Gala in late 2024, where she paired it with a sophisticated black Oscar de la Renta gown. By re-wearing the piece in a casual lifestyle context, she highlights a sustainable approach to fashion—one that encourages mixing and matching high-value items across different facets of life.
The As Ever campaign footage provides a glimpse into a variety of looks that reflect the brand’s ethos. Throughout the video, viewers see Markle in several distinct outfits, each carefully chosen to evoke a sense of effortless elegance:
- The Garden Aesthetic: Markle is seen picking flowers while wearing white linen trousers and a blue sweater draped casually over her shoulders, still sporting the Logan Hollowell necklace.
- The Casual Denim Look: A segment of the video features the actress in a relaxed denim ensemble, emphasizing the brand’s focus on comfortable, everyday wear.
- The Bridal Nod: In a particularly nostalgic moment, Markle is seen reading outdoors in a custom white halter dress that bears a striking resemblance to the iconic Stella McCartney reception gown she wore during her 2018 wedding to Prince Harry.
The Vision Behind As Ever
The launch of As Ever represents a significant milestone in Markle’s post-royal career. The brand’s social media presence describes the venture as a journey that began in her own home. According to the brand’s official caption, the project started with “fruit from Meghan’s garden” and “simmered into preserves in her home kitchen.” This narrative of domesticity and craftsmanship is central to the brand’s identity, aiming to bring “surprise and delight” to its customers through curated collections.
By positioning herself as both the face and the creative force behind the brand, Markle is tapping into the growing market for lifestyle content that emphasizes authenticity and personal storytelling. Whether she is wearing a custom gown or a basic white tee, the focus remains on the lifestyle she is cultivating—one that balances the grandeur of her public life with the intimacy of her private home environment.
Frequently Asked Questions
What is the As Ever brand?
As Ever is a lifestyle brand founded by Meghan Markle. It focuses on curated collections inspired by her personal interests, including gardening, cooking, and home living.
How much does the necklace Meghan Markle wore cost?
The Logan Hollowell Fortuna Diamond Tennis Necklace featured in the campaign is priced at $62,950.
Where else has Meghan Markle worn the Logan Hollowell necklace?
Before the As Ever campaign, Markle wore the diamond tennis necklace to the Paley Honors Fall Gala in December 2024, where she styled it with a formal black gown.
What is the significance of the white halter dress in the video?
The white halter dress worn in the promo video is noted for its similarity to the Stella McCartney reception gown Markle wore at her wedding to Prince Harry in May 2018, signaling a nod to her personal history.
As the As Ever brand continues to roll out its offerings, it is clear that Markle’s influence on fashion remains as potent as ever. By blending high-fashion investments with accessible, everyday staples, she continues to set trends that resonate with a wide audience, proving that true style is all about how you wear it.
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