On May 17, 2026, Alex Cooper, the outspoken host of the wildly popular podcast Call Her Daddy, broke the news that she and her husband, 42‑year‑old entrepreneur Matt Kaplan, are expecting their first child. The 31‑year‑old influencer shared a series of Instagram Stories that captured the excitement and intimacy of the moment, turning a private milestone into a public celebration for her followers.
How the Announcement Unfolded on Social Media
Cooper began the reveal with a cryptic teaser: “Daddy Gang, there is something I’ve been waiting to share with you ….” The phrase, posted as an Instagram Story on Sunday, instantly sparked speculation among fans. Within minutes, she followed up with a carousel of photos showing her proudly cradling her baby bump while standing beside Kaplan. The images were shot outdoors, with the couple framed against a backdrop of rolling hills and a clear blue sky.
In the caption to her main post, Cooper wrote simply, “Our family 🤍.” The simplicity of the message belied the magnitude of the news: a new life on the way for the couple. A second Instagram Story featured a selfie of Cooper sitting on Kaplan’s lap, the mountains stretching far into the distance. Kaplan’s face was obscured by her phone, a playful nod to the privacy she often maintains about her personal life.
Later that day, Cooper posted another Story, this time holding a bag of candy and laughing. She wrote, “Honestly happy I can finally stop trying to hide the bump lol.” The candidness of the moment—mixing humor with genuine excitement—captured the essence of her personality and the joy she feels about the upcoming addition to their family.
Context: The Couple’s Relationship and Recent Rumors
Alex Cooper and Matt Kaplan have been married since 2019, and the couple has built a public persona that blends entrepreneurship, wellness, and candid conversation. Kaplan runs the Unwell Network, a wellness brand that has faced scrutiny in the past. In early 2026, rumors surfaced that Kaplan had been yelling at staff members, leading to speculation about marital tension. These allegations were amplified by a story in Us Weekly, which reported on the alleged behavior but did not provide direct confirmation from either party.
Both Cooper and Kaplan have remained tight‑lipped about the situation. However, sources close to the couple have clarified that the rumors are unfounded. According to insiders, the couple is “so excited for this new chapter” and have been “trying to hold out as long as they could” before sharing the news publicly. The announcement of their pregnancy appears to be a positive counterpoint to the earlier controversy, signaling a renewed focus on family and personal growth.
What the Pregnancy Means for Alex Cooper’s Brand
Cooper’s pregnancy announcement comes at a pivotal moment for her brand. As a media personality who has built a reputation for honesty and vulnerability, the news is likely to resonate deeply with her audience. It also opens new avenues for content creation, from pregnancy vlogs to motherhood advice, and could lead to collaborations with health and wellness brands aligned with her values.
Moreover, the timing of the announcement—just months after the controversy surrounding Kaplan—may help to shift public perception. By focusing on the joy of impending parenthood, Cooper can steer the narrative toward positivity and resilience.
Key Facts About the Couple’s Journey
- Alex Cooper – 31, host of Call Her Daddy, known for candid discussions on relationships and mental health.
- Matt Kaplan – 42, entrepreneur and founder of the Unwell Network, a wellness brand.
- Marriage: 2019.
- First child: Expecting a baby boy or girl, due in late 2026.
- Public announcement: May 17, 2026 via Instagram Stories.
- Rumors of marital tension: Allegations of Kaplan yelling at staff; sources confirm rumors are false.
- Future plans: Potential for pregnancy
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