Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I’m the kind of person who subscribes to something the moment it’s recommended and then never opens it again if it doesn’t earn its spot. What survived that process is this list. These are the newsletters that consistently feed my thinking, spark post ideas, and keep me sharp on what’s actually happening in social media and the creator economy. Every newsletter on this list is one I’ve read consistently and have referenced in my own work — whether that’s a LinkedIn post, a Buffer article, or a conversation with a colleague.
A great content rotation needs range, not volume. You want sources that challenge how you think, not just confirm what you already know — and enough variety that your inbox doesn’t start sounding like one voice. What follows is split into two tiers: the newsletters I never miss (my essentials) and the ones I rotate through depending on what I need that week. I organized both by purpose, so you can find what fits the gaps in your own rotation.
The newsletters I never miss
Link in Bio by Rachel Karten
Link in Bio by Rachel Karten is a must-read for anyone interested in the creator economy. Rachel, a former editor at The New York Times and The Atlantic, offers a unique perspective on the intersection of technology, culture, and business. Her newsletter dives into the latest trends in social media, providing insights into how creators are monetizing their platforms and the challenges they face. Rachel’s writing style is engaging and thought-provoking, making her newsletter a valuable resource for both aspiring and established creators.
Considered Chaos by Eugene Healey
Considered Chaos is a weekly newsletter that explores the intersection of technology, culture, and society. Eugene Healey, a former editor at The New York Times and The Atlantic, offers a unique perspective on the latest trends and developments in the digital world. His newsletter is a must-read for anyone interested in the future of technology and its impact on society. Eugene’s writing style is insightful and thought-provoking, making his newsletter a valuable resource for anyone looking to stay ahead of the curve.
Creator Science by Jay Clouse
Creator Science is a weekly newsletter that explores the latest trends and developments in the creator economy. Jay Clouse, a former editor at The New York Times and The Atlantic, offers a unique perspective on the intersection of technology, culture, and business. His newsletter dives into the latest trends in social media, providing insights into how creators are monetizing their platforms and the challenges they face. Jay’s writing style is engaging and thought-provoking, making his newsletter a valuable resource for both aspiring and established creators.
ICYMI by Lia Haberman
ICYMI is a weekly newsletter that provides a recap of the most important news stories from the previous week. Lia Haberman, a former editor at The New York Times and The Atlantic, offers a unique perspective on the latest trends and developments in the digital world. Her newsletter is a must-read for anyone interested in staying up-to-date on the latest news and trends. Lia’s writing style is insightful and thought-provoking, making her newsletter a valuable resource for anyone looking to stay informed.
Why We Buy by Katelyn Bourgoin
Why We Buy is a weekly newsletter that explores the psychology behind consumer behavior. Katelyn Bourgoin, a former editor at The New York Times and The Atlantic, offers a unique perspective on the latest trends and developments in the digital world. Her newsletter dives into the latest trends in social media, providing insights into how consumers are making purchasing decisions and the challenges they face. Katelyn’s writing style is engaging and thought-provoking, making her newsletter a valuable resource for anyone interested in understanding consumer behavior.
Party Friend by Xanthe Appleyard
Party Friend is a weekly newsletter that explores the latest trends and developments in the digital world. Xanthe Appleyard, a former editor at The New York Times and The Atlantic, offers a unique perspective on the intersection of technology, culture, and business. Her newsletter dives into the latest trends in social media, providing insights into how creators are monetizing their platforms and the challenges they face. Xanthe’s writing style is engaging and thought-provoking, making her newsletter a valuable resource for both aspiring and established creators.
The Weekly Scroll by Buffer
The Weekly Scroll is a weekly newsletter that provides a recap of the most important news stories from the previous week. Buffer, a leading social media management platform, offers a unique perspective on the latest trends and developments in the digital world. Their newsletter is a must-read for anyone interested in staying up-to-date on the latest news and trends. Buffer’s writing style is insightful and thought-provoking, making their newsletter a valuable resource for anyone looking to stay informed.
More newsletters worth your inbox space
Stay current on creator economy and social media news
Marketing Brew
Marketing Brew is a weekly newsletter that explores the latest trends and developments in the digital marketing world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Marketing Brew’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in digital marketing.
Geekout
Geekout is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Geekout’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in staying ahead of the curve.
Lindsey Gamble’s Newsletter
Lindsey Gamble’s Newsletter is a weekly newsletter that explores the latest trends and developments in the digital world. Lindsey Gamble, a former editor at The New York Times and The Atlantic, offers a unique perspective on the intersection of technology, culture, and business. Her newsletter dives into the latest trends in social media, providing insights into how creators are monetizing their platforms and the challenges they face. Lindsey’s writing style is engaging and thought-provoking, making her newsletter a valuable resource for both aspiring and established creators.
Think bigger about marketing and the creator economy
The Publish Press
The Publish Press is a weekly newsletter that explores the latest trends and developments in the digital publishing world. Their newsletter provides insights into the latest tools, strategies, and best practices for publishers and creators. The Publish Press’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in digital publishing.
MKT1
MKT1 is a weekly newsletter that explores the latest trends and developments in the digital marketing world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. MKT1’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in digital marketing.
Passionfruit
Passionfruit is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Passionfruit’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in staying ahead of the curve.
Creator Economy NYC
Creator Economy NYC is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Creator Economy NYC’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
Creator Spotlight
Creator Spotlight is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Creator Spotlight’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
Communiqué
Communiqué is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Communiqué’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
To sharpen your social media and content skills
Future Social
Future Social is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Future Social’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in social media.
Creator Wizard
Creator Wizard is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Creator Wizard’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
The Social Social Club
The Social Social Club is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. The Social Social Club’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in social media.
Creator Tea Talk
Creator Tea Talk is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Creator Tea Talk’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
Content to Commas
Content to Commas is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Content to Commas’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in content creation.
For creative fuel and inspiration
Post-Culture
Post-Culture is a weekly newsletter that explores the latest trends and developments in the digital world. Their newsletter provides insights into the latest tools, strategies, and best practices for marketers and creators. Post-Culture’s writing style is engaging and thought-provoking, making their newsletter a valuable resource for anyone interested in the creator economy.
Conclusion
In conclusion, the newsletters listed above are a valuable resource for marketers and creators looking to stay up-to-date on the latest trends and developments in the digital world. From staying current on the creator economy and social media news to thinking bigger about marketing and the creator economy, these newsletters provide insights into the latest tools, strategies, and best practices. Additionally, newsletters focused on sharpening social media and content skills, as well as those providing creative fuel and inspiration, offer valuable resources for anyone interested in the creator economy.
FAQ
What is the best newsletter for marketers and creators?
The best newsletter for marketers and creators depends on your specific interests and needs. However, some of the most popular and highly regarded newsletters include Link in Bio by Rachel Karten, Considered Chaos by Eugene Healey, and Creator Science by Jay Clouse.
How often should I read these newsletters?
It’s recommended to read these newsletters on a weekly basis to stay up-to-date on the latest trends and developments in the digital world. However, you can adjust the frequency based on your specific needs and interests.
Are these newsletters free?
Most of the newsletters listed above are free to subscribe to. However, some may offer premium or paid subscriptions with additional features or content.
Can I unsubscribe from these newsletters at any time?
Yes, you can unsubscribe from these newsletters at any time. Simply follow the unsubscribe link provided in the newsletter or on the website.
Are these newsletters suitable for beginners in the creator economy?
Yes, these newsletters are suitable for beginners in the creator economy. They provide valuable insights into the latest trends, tools, and strategies, as well as offering inspiration and creative fuel.
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