In the fast-paced world of Hollywood streaming, not every project makes it from the pitch meeting to the screen. Recently, it was revealed that the highly anticipated comedy pilot Group Chat, spearheaded by reality television mogul Kim Kardashian and her longtime friend La La Anthony, has been officially rejected by Hulu. After nearly two years of development, the streaming giant decided not to move forward with the series, marking a significant pivot for both stars as they navigate their production careers.
The Vision Behind Group Chat
The project was first announced in August 2024, generating considerable buzz due to the star power involved. Based on La La Anthony’s 2014 best-selling book, The Love Playbook: Rules for Love, Sex and Happiness, the show was intended to be a modern, relatable comedy. Kim Kardashian, who was set to serve as both an executive producer and the narrator of the series, expressed genuine enthusiasm during the initial announcement. She noted that she was deeply interested in telling stories that felt personal, complicated, and relevant to her own life experiences and those of her inner circle.
La La Anthony, who was slated to star in the series alongside a talented ensemble cast including Yaya DaCosta, Rebecca Rittenhouse, Melanie Liburd, and Stephanie Suganami, echoed this sentiment. During a 2025 appearance on the Vibes & Views podcast, Anthony described the show as a “fun and relatable” exploration of modern relationships. She shared that the concept was born out of a casual conversation between the two friends, where she pushed Kardashian to utilize her existing deal with Hulu to create something meaningful together.
The Reality of Development Hurdles
Despite the star power and the clear creative vision, the path to a series order is rarely straightforward. The rejection of Group Chat serves as a reminder that even the most prominent names in entertainment face the same rigorous vetting processes as any other production. Streaming platforms like Hulu are increasingly selective about their comedy slates, often looking for specific tones or audience demographics that align with their long-term growth strategies.
For fans who were looking forward to seeing the dynamic between Kardashian and Anthony on screen, the news is undoubtedly disappointing. However, in the industry, these setbacks are often viewed as part of the creative cycle. The project spent nearly two years in development, a period that allows networks to evaluate scripts, casting, and the overall marketability of a show before committing to a full season or even a pilot pickup.
What’s Next for the Duo
While Group Chat may have been shelved, the professional partnership between Kim Kardashian and La La Anthony is far from over. According to reports from Variety, the duo is already pivoting to a new, untitled comedy project written by Tracy Oliver. This new venture appears to be a shift in tone and scope, focusing on a high-stakes narrative:
- The Plot: The series follows a crisis manager for professional athletes based in the Bay Area.
- The Conflict: The protagonist’s life is suddenly upended by a major scandal involving her husband.
- The Support System: The story centers on the protagonist turning to her three closest friends to navigate the complexities of dating, ambition, and motherhood.
- The Theme: The show promises to explore the “glamorous mess” of starting over after a public downfall.
This new project suggests that Kardashian and Anthony are interested in exploring more narrative-driven, character-focused comedy, moving away from the premise of The Love Playbook toward a more serialized, dramatic-comedy format.
Looking Ahead
The rejection of a pilot is rarely the end of the road for high-profile producers. With Kardashian’s continued expansion into acting and production—including her role in All’s Fair—and Anthony’s established career as an actress and producer, the two remain significant players in the television landscape. By shifting their focus to the Tracy Oliver project, they are signaling a commitment to quality storytelling that resonates with modern audiences.
Frequently Asked Questions
Why was Group Chat rejected by Hulu?
While Hulu has not released a specific statement regarding the rejection, streaming platforms frequently pass on projects due to shifting programming strategies, budget constraints, or a misalignment with the current content slate.
Will we ever see the Group Chat pilot?
As of now, there are no plans to release the pilot. It is common for rejected pilots to remain unreleased unless they are shopped to other networks or streaming services.
What is the new project Kim Kardashian and La La Anthony are working on?
They are executive producing an untitled comedy series written by Tracy Oliver, which follows a crisis manager dealing with a personal scandal and the support of her friends.
Is Kim Kardashian still working with Hulu?
Yes, Kardashian maintains a strong relationship with the platform, particularly through her ongoing involvement in the Kardashians franchise and other production ventures.
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