When most people think of Coachella, they picture music, art installations, and the latest fashion trends. Few realize that behind the glittering tents and neon lights, a culinary empire is quietly unfolding. At the heart of this gastronomic scene is Chef Croux Koplin, a private chef who turned a weekend of desert festivities into a lucrative $11,000 payday by feeding some of the most followed personalities on Instagram.
A Culinary Powerhouse at Coachella
Chef Croux Koplin, known online as @crouxandcompany, is no ordinary kitchen wizard. With a tight-knit crew of six—two fellow chefs, an assistant, and three helpers—he’s built a reputation for turning humble brunch staples into high‑end feasts that satisfy the taste buds of influencers and celebrities alike. During Coachella’s first weekend, the team secured three separate gigs that spanned from Wednesday to Monday, amassing a total of $11,000 in earnings.
The first assignment was a marathon booking that saw Croux and his crew cooking for 15 to 17 German influencers across three private homes. The schedule was relentless: from the early morning of Wednesday to the late hours of Monday, the chefs moved from one luxury estate to another, ensuring each influencer’s culinary needs were met with precision and flair.
While the influencers were busy sharing their experiences on social media, the chefs were busy crafting menus that were both Instagram‑ready and palate‑pleasing. The dishes ranged from classic brunch favorites—huevos rancheros, quiche, and prosciutto with asparagus—to more avant‑garde creations that showcased the chefs’ culinary creativity.
The Menu That Won Hearts
One of the most memorable moments of the weekend came when Croux catered a 23‑person brunch at a private estate in Indio. The event was attended by former Disney star Kyle Massey, who was among the VIP guests. The menu featured fresh‑baked fruit tarts, pastry puffs, and a succulent steak that left the crowd raving.
Another nearby estate booked Croux for a 20‑person spread that pushed the boundaries of brunch indulgence. Guests were treated to truffle‑scrambled eggs, goat cheese eggs, French toast, chicken apple sausage, hickory bacon, Mediterranean grilled veggies, and a homemade feta whip dip that became the talk of the event.
Here’s a quick look at the standout dishes that made headlines:
- Huevos Rancheros with a smoky salsa
- Quiche Lorraine topped with caramelized onions
- Prosciutto and asparagus served with a citrus vinaigrette
- Truffle‑scrambled eggs with a hint of truffle oil
- Goat cheese eggs topped with fresh herbs
- French toast glazed with maple syrup and fresh berries
- Chicken apple sausage with a honey‑mustard glaze
- Hickory bacon crisped to perfection
- Mediterranean grilled veggies drizzled with olive oil
- Homemade feta whip dip with a touch of lemon zest
Behind the Scenes: How the Gigs Came Together
What’s even more fascinating is how these high‑profile gigs materialized. According to
InfluencerBlogger
