E-E-A-T

The internet exploded this week with a viral exchange involving Russell Wilson and former NFL quarterback Trevone Boykin, but it wasn’t the football drama that captivated audiences. Instead, it was Russell Wilson’s mother, Tammy Wilson, who delivered a powerful and pointed response, showcasing a clear demonstration of Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) – crucial for ranking well in both Google and AI search.