UK’s New ‘Less Healthy’ Food & Drink Ad Rules: What Influencers Need to Know
InfluencerBlogger
The title here signals a turning point for influencer marketing in the UK food and beverage space. As the Advertising Standards Authority finalizes its stance on “less healthy” foods and drinks (LHF), brands and creators face a bifurcated landscape: voluntary adoption starting October 1, 2025, and statutory power kicking in January 5, 2026.
