When the iconic British luxury house Burberry announced a partnership with the cult\u2011favorite swimwear brand Hunza G, many of us were surprised. The collaboration, which debuted just in time for the warmer months, fuses Burberry\u2019s signature crinkled fabrics and unmistakable check pattern with Hunza G\u2019s ultra\u2011stretch, figure\u2011flattering swimsuits. The result? A limited\u2011edition line of swimwear that looks high\u2011fashion and feels accessible, with each piece priced under $500.<\/p>\n
Founder Georgiana Huddart of Hunza G has long spoken about her admiration for Burberry. In a recent interview with Vogue, she revealed that the idea for the collaboration had been simmering for about five years. \u201cIt\u2019s a dream that finally came true,\u201d she said. The partnership feels organic, as both brands have already been \u201ctag\u2011teaming\u201d around the same celebrities\u2014most notably Rosie Huntington\u2011Whiteley, a long\u2011time Burberry ambassador who was one of the first to wear Hunza G designs.<\/p>\n
The campaign\u2019s visual narrative was anchored by model Alva Claire, who fronts the coastal shoot, and by \u201cThe Devil Wears Prada 2\u201d star Simone\u202fAshley, who posed for the promotional photos. Their presence underscores the collection\u2019s blend of high\u2011style and everyday wearability.<\/p>\n
The collaboration reimagines three of Hunza G\u2019s best\u2011selling pieces: the Tyler Bikini, the Domino, and the Faye One\u2011Piece. Each item is rendered in Burberry\u2019s classic check, but the fabrics retain Hunza G\u2019s signature stretch, ensuring a flattering fit from size 2 to 14.<\/p>\n
In addition to the swimsuits, every purchase includes a complimentary scrunchie trimmed in the same iconic pattern, adding a subtle touch of luxury to the everyday beach look.<\/p>\n
Here\u2019s a quick rundown of the key pieces and their prices:<\/p>\n
The Devyn Swim Skirt, in particular, has become a favorite for its versatility. Huddart described it as a \u201cboob tube or a miniskirt\u201d and praised its ability to transition from a beach day to a casual outing with jeans. The skirt offers a bit more coverage while still maintaining the playful aesthetic that defines Hunza G.<\/p>\n
Traditionally, swimwear has leaned toward bold colors, tropical prints, or minimalist neutrals. Plaid, however, has long been a staple of Burberry\u2019s heritage, symbolizing sophistication and British heritage. By applying this pattern to swimwear, the collaboration challenges the notion that plaid is only for winter coats.<\/p>\n
Moreover, the check pattern adds a layer of visual interest that stands out on the beach or poolside. It also offers a subtle nod to the brand\u2019s heritage, making the swimsuits feel both contemporary and timeless.<\/p>\n
From a practical standpoint, the crinkled texture of Burberry\u2019s fabrics provides a flattering silhouette, while the stretch of Hunza G\u2019s materials ensures comfort and mobility\u2014essential qualities for any swimwear.<\/p>\n
While Burberry\u2019s core line often commands premium prices, the collaboration\u2019s pieces are priced at a fraction of that. The $475 price point for the three main swimsuits and the $325 for the Devyn Swim Skirt represent a significant value, especially considering the designer labels and high\u2011quality construction.<\/p>\n
The collection is available exclusively through the Burberry website and select high\u2011end retailers. As a limited\u2011edition line, stock is expected to sell out quickly, so interested buyers are encouraged to act fast.<\/p>\n