{"id":15509,"date":"2026-05-29T09:29:54","date_gmt":"2026-05-29T09:29:54","guid":{"rendered":"https:\/\/influencerswiki.org\/blog\/sidemen-serve-up-a-new-culinary-show-sidemenu-debuting-on-youtube-and-amazon-prime-video\/"},"modified":"2026-05-29T09:29:54","modified_gmt":"2026-05-29T09:29:54","slug":"sidemen-serve-up-a-new-culinary-show-sidemenu-debuting-on-youtube-and-amazon-prime-video","status":"publish","type":"post","link":"https:\/\/influencerswiki.org\/blog\/sidemen-serve-up-a-new-culinary-show-sidemenu-debuting-on-youtube-and-amazon-prime-video\/","title":{"rendered":"Sidemen Serve Up a New Culinary Show, \u2018SideMenu,\u2019 Debuting on YouTube and Amazon Prime Video"},"content":{"rendered":"<p>The popular British creator collective known as the Sidemen is taking their brand of entertainment to the next level with a fresh cooking competition series titled <strong>Sidemen Presents: SideMenu<\/strong>. The show will launch across two major platforms\u2014YouTube and Amazon Prime Video\u2014bringing the Sidemen\u2019s signature humor and camaraderie to a new audience while exploring the growing trend of creator\u2011led culinary programming.<\/p>\n<h2 id=\"sidemens-evolution-from-gaming-to-game-show-stardom\">Sidemen\u2019s Evolution From Gaming to Game\u2011Show Stardom<\/h2>\n<p>Since their early days of gaming videos and prank compilations, the Sidemen\u2014comprising KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S\u2014have consistently pushed the boundaries of what a creator group can achieve. Their first major leap came with the 2025 revival of the classic game show <em>Supermarket Sweep<\/em> on YouTube, which combined nostalgia with the Sidemen\u2019s modern flair. The success of that project paved the way for more ambitious ventures, such as the reality competition <em>Inside<\/em>, which began on YouTube and later transitioned to Netflix to reach a broader audience.<\/p>\n<p>With <em>SideMenu<\/em>, the Sidemen are once again experimenting with format and distribution, this time diving into the world of cooking competitions\u2014a genre that has proven fertile ground for creator\u2011centric reimaginings.<\/p>\n<h2 id=\"what-to-expect-format-challenges-and-guest-stars\">What to Expect: Format, Challenges, and Guest Stars<\/h2>\n<p>Each episode of <em>SideMenu<\/em> will pair a Sidemen member with a guest competitor\u2014often a fellow creator, influencer, or culinary enthusiast\u2014to form a team that must tackle a series of themed challenges. The show will borrow elements from established cooking competitions while adding its own unique twists:<\/p>\n<ul>\n<li><strong>Mystery Box Twist<\/strong> \u2013 Similar to the staple of <em>Chopped<\/em>, teams receive a box of surprise ingredients they must incorporate into their dishes.<\/li>\n<li><strong>Cuisine\u2011Based Themes<\/strong> \u2013 Echoing the structure of <em>Top Chef<\/em>, each episode will focus on a particular cuisine or cooking style, such as Italian, Mexican, or vegan fare.<\/li>\n<li><strong>Sidemen\u2011Style Humor<\/strong> \u2013 The Sidemen\u2019s trademark banter and playful rivalry will keep the atmosphere light, even as the stakes rise.<\/li>\n<\/ul>\n<p>Judging will be handled by a rotating panel of culinary creators, including the well\u2011known chef and YouTuber <strong>Harrison Webb<\/strong> and the popular cooking channel <strong>Sorted Food<\/strong>. Their expertise will provide both credibility and a fresh perspective, ensuring that the competition remains grounded in genuine culinary skill.<\/p>\n<p>It\u2019s worth noting that not every Sidemen member will appear in the first season. KSI, for instance, has reportedly been unavailable for filming, which means fans will still get to see the rest of the group in action.<\/p>\n<h2 id=\"unconventional-distribution-strategy\">Unconventional Distribution Strategy<\/h2>\n<p>The premiere of <em>SideMenu<\/em> will drop on the <a href=\"https:\/\/www.youtube.com\/@MoreSidemen\" target=\"_blank\" rel=\"noopener\">MoreSidemen<\/a> YouTube channel on <strong>June 18, 2026<\/strong>. This initial episode will serve as a teaser, showcasing the format and building anticipation. The following three episodes will then be released exclusively on Amazon Prime Video, a move that reflects the Sidemen\u2019s ongoing strategy to diversify their audience base and tap into the streaming market.<\/p>\n<p>By splitting the release across platforms, the Sidemen aim to:<\/p>\n<ul>\n<li><strong>Maximize Reach<\/strong> \u2013 YouTube\u2019s massive user base provides instant visibility, while Prime Video offers a premium viewing experience.<\/li>\n<li><strong>Encourage Cross\u2011Platform Engagement<\/strong> \u2013 Viewers who enjoy the YouTube premiere may be enticed to subscribe to Prime Video for the rest of the season.<\/li>\n<li><strong>Leverage Data Analytics<\/strong> \u2013 The duo of platforms allows the Sidemen to<br \/>\n","protected":false},"excerpt":{"rendered":"The popular British creator collective known as the Sidemen is taking their brand of entertainment to the next level with a fresh cooking competition series titled Sidemen Presents: SideMenu . The show will launch across two major platforms\u2014YouTube and Amazon Prime Video\u2014bringing the Sidemen\u2019s&#8230;\n","protected":false},"author":2,"featured_media":1937,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15509","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/15509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/comments?post=15509"}],"version-history":[{"count":0,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/15509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media\/1937"}],"wp:attachment":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media?parent=15509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/categories?post=15509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/tags?post=15509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}