When the calendar flipped to June, model\u2011entrepreneur Hailey Bieber chose a sun\u2011kissed photo shoot to announce the start of what she\u2019s dubbing the \u201csummer of Rhode.\u201d The Instagram post, which quickly went viral, featured the 29\u2011year\u2011old in a sleek black bikini that highlighted her toned figure and her confidence as a fashion icon. Beyond the striking visuals, the post also served as a reminder of Hailey\u2019s growing influence in both the beauty industry and her husband\u2019s music career.<\/p>\n
On June 1, Hailey shared a carousel of images on Instagram, each frame capturing a different angle of the black\u2011and\u2011white swimwear set. The caption simply read, \u201cSummer of Rhode,\u201d a nod to the skincare line she founded two years ago. Fans flooded the comments with compliments, praising her physique, the bikini\u2019s design, and the effortless way she carries herself in front of the camera.<\/p>\n
Typical of her social media presence, the post sparked a flurry of playful banter. One commenter wrote, \u201c@lilbieber you\u2019re such a lucky man,\u201d while another joked, \u201cI promise I looked respectfully @lilbieber.\u201d A third fan added, \u201cJustin is the luckiest man \ud83e\udd2d\ud83d\udd25\ud83e\udd0e,\u201d underscoring how Hailey\u2019s personal brand and family life are intertwined in the public eye.<\/p>\n
Beyond the compliments, the shoot also highlighted Hailey\u2019s collaboration with several fashion and swimwear designers who have been eager to work with her. The black bikini, which features a high\u2011waisted cut and subtle cut\u2011outs, is part of a limited\u2011edition collection that will be released later in the summer. According to the brand\u2019s press release, a portion of the proceeds will support a charity focused on mental\u2011health awareness for young women.<\/p>\n
While the bikini photo captured headlines, the real story behind the caption is Hailey\u2019s entrepreneurial venture, Rhode. Launched in 2022, the brand quickly became a staple for celebrities and everyday consumers alike, thanks to its minimalist packaging and focus on barrier\u2011repairing ingredients. Within a year, Rhode expanded its product line to include cleansers, moisturizers, and a cult\u2011favorite sunscreen.<\/p>\n
In a deal that surprised industry insiders, Hailey sold a majority stake in Rhode for a reported $1\u202fbillion in early 2025. The transaction not only cemented her status as a savvy businesswoman but also gave the brand the resources to scale globally. Since the sale, Rhode has opened flagship stores in New York, London, and Seoul, and it continues to roll out new formulations aimed at addressing specific skin concerns such as hyperpigmentation and sensitivity.<\/n\n\n
Hailey remains involved in the brand\u2019s creative direction, often sharing behind\u2011the\u2011scenes looks at product development meetings and testing sessions. Her hands\u2011on approach ensures that Rhode retains its founder\u2019s aesthetic\u2014clean, effective, and inclusive.<\/p>\n
Just a few months after the bikini post, the spotlight shifted to the music world when Justin Bieber took the main stage at Coachella 2026. The pop star\u2019s return to the festival was billed as a career\u2011defining moment, and insiders say Hailey played a pivotal role in making it happen.<\/p>\n
According to a September 2025 exclusive with Us Weekly<\/em>, Hailey was a \u201ckey supporter\u201d of Justin\u2019s decision to headline the iconic California event. A source close to the couple explained, \u201cShe nudged him, reminded him of his artistic vision, and kept him grounded while he navigated the pressure of a massive festival audience.\u201d The source added that Justin felt more in control of his career than ever before, thanks in part to Hailey\u2019s encouragement.<\/p>\n When the announcement was made, Hailey posted a supportive message on Instagram, writing, \u201cSo proud of my love for taking the stage and sharing his new music with the world.\u201d The post was accompanied by a photo of the couple together at a rehearsal, reinforcing the narrative that Hailey is not just a<\/p>\n","protected":false},"excerpt":{"rendered":"When the calendar flipped to June, model\u2011entrepreneur Hailey Bieber chose a sun\u2011kissed photo shoot to announce the start of what she\u2019s dubbing the \u201csummer of Rhode.\u201d The Instagram post, which quickly went viral, featured the 29\u2011year\u2011old in a sleek black bikini that highlighted her toned figure and…\n","protected":false},"author":2,"featured_media":3849,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15974","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/15974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/comments?post=15974"}],"version-history":[{"count":0,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/15974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media\/3849"}],"wp:attachment":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media?parent=15974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/categories?post=15974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/tags?post=15974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}