{"id":2032,"date":"2025-12-03T04:46:36","date_gmt":"2025-12-03T04:46:36","guid":{"rendered":"https:\/\/influencerswiki.org\/blog\/top-beauty-influencers-to-follow-in-2024-a-comprehensive-guide\/"},"modified":"2025-12-03T04:46:36","modified_gmt":"2025-12-03T04:46:36","slug":"top-beauty-influencers-to-follow-in-2024-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/influencerswiki.org\/blog\/top-beauty-influencers-to-follow-in-2024-a-comprehensive-guide\/","title":{"rendered":"Top Beauty Influencers to Follow in 2024: A Comprehensive Guide"},"content":{"rendered":"

Beauty influencers have long been a powerful force in the industry, shaping trends and driving consumer behavior. According to the latest influencer marketing impact report<\/strong> from Traackr, 53% of consumers turn to influencers for product recommendations, while 61% admit that influencer posts influence their purchase decisions. This underscores the significant impact influencers can have on brand engagement and sales. As we look ahead to 2024, identifying the top beauty influencers is crucial for brands aiming to stay relevant and influential. This guide delves into the top beauty influencers in 2023, categorized by their Brand Vitality Score (VIT)<\/strong> in key beauty categories: makeup and cosmetics, skincare, haircare, and fragrance. We\u2019ll also explore the methodology behind these rankings and discuss how to find top influencers beyond VIT.<\/p>\n

Top Beauty Influencers by VIT \u2014 Makeup & Cosmetics<\/h2>\n

Makeup and cosmetics influencers are at the forefront of beauty trends. These creators not only showcase the latest products but also inspire their followers with innovative looks and techniques. Here are the top 25 US beauty creators in the makeup and cosmetics category, ranked by their VIT scores:<\/p>\n

    \n
  1. Kylie Jenner (@kyliejenner)<\/strong> \u2013 VIT 427K<\/li>\n
  2. Selena Gomez (@selenagomez)<\/strong> \u2013 VIT 337K<\/li>\n
  3. Jennifer Lopez (@jlo)<\/strong> \u2013 VIT 242K<\/li>\n
  4. Ariana Grande (@arianagrande)<\/strong> \u2013 VIT 208K<\/li>\n
  5. Sol Pena (@sollpenamakeup)<\/strong> \u2013 VIT 130K<\/li>\n
  6. Jeffree Star (@jeffreestar)<\/strong> \u2013 VIT 124K<\/li>\n
  7. Mario Dedivanovic (@mariodedivanovic)<\/strong> \u2013 VIT 123K<\/li>\n
  8. Mikayla Nogueira (@mikaylajmakeup)<\/strong> \u2013 VIT 88.4K<\/li>\n
  9. Lindsey Rowley (@linsmakeuplooks)<\/strong> \u2013 VIT 86.9K<\/li>\n
  10. Pamela Brooks Pedraza (@pamelapedrozaa)<\/strong> \u2013 VIT 83.5K<\/li>\n
  11. Christxiee (@christxiee)<\/strong> \u2013 VIT 77.5K<\/li>\n
  12. Elizabeth Gray (@thegraytergood)<\/strong> \u2013 VIT 68.9K<\/li>\n
  13. Meredith Duxbury (@meredithduxbury)<\/strong> \u2013 VIT 59.8K<\/li>\n
  14. Monica Hamada (@mangomoniica)<\/strong> \u2013 VIT 56K<\/li>\n
  15. Nyadollie Deng (@dollievision)<\/strong> \u2013 VIT 55.7K<\/li>\n
  16. Johnny Ross (@mrjohnnyross)<\/strong> \u2013 VIT 53.2K<\/li>\n
  17. Daus Mendoza (@daus_mendoza)<\/strong> \u2013 VIT 52.1K<\/li>\n
  18. Hasime Kukaj (@thebeautyradar)<\/strong> \u2013 VIT 51.9K<\/li>\n
  19. Elnaz Golrokh (@elnaz_golrokh)<\/strong> \u2013 VIT 50.4K<\/li>\n
  20. Alexis Androulakis (@thelipsticklesbians)<\/strong> \u2013 VIT 46.4K<\/li>\n
  21. Mina Zibayi (@minazibayi)<\/strong> \u2013 VIT 46K<\/li>\n
  22. Ruth Ism (@rxthism)<\/strong> \u2013 VIT 44.6K<\/li>\n
  23. Tanem (@musthavestxt)<\/strong> \u2013 VIT 42.9K<\/li>\n
  24. Katie (@katiehub.org)<\/strong> \u2013 VIT 42.1K<\/li>\n
  25. Aiste Haas (@heygreatnails)<\/strong> \u2013 VIT 40.6K<\/li>\n<\/ol>\n

    Top Beauty Influencers by VIT \u2014 Skincare<\/h2>\n

    Skincare influencers focus on educating their audiences about skin health and the best products to achieve radiant, healthy skin. Here are the top 25 US beauty creators in the skincare category, ranked by their VIT scores:<\/p>\n

      \n
    1. Hailey Rhode Baldwin Bieber (@haileybieber)<\/strong> \u2013 VIT 133K<\/li>\n
    2. Kim Kardashian (@kimkardashian)<\/strong> \u2013 VIT 106K<\/li>\n
    3. Dr. Muneeb Shah (@dermdoctor)<\/strong> \u2013 VIT 96K<\/li>\n
    4. Dr. Dustin Portela (@drdustinportela)<\/strong> \u2013 VIT 72.4K<\/li>\n
    5. Dr. Angelo Landriscina (@dermangelo)<\/strong> \u2013 VIT 70.1K<\/li>\n
    6. Dr. Daniel Sugai (@drspf)<\/strong> \u2013 VIT 62.3K<\/li>\n
    7. Ava Lee (@glowwithava)<\/strong> \u2013 VIT 60.1K<\/li>\n
    8. Kat Stickler (@katstickler)<\/strong> \u2013 VIT 57.9K<\/li>\n
    9. Sonya Styles (@sonya_styles)<\/strong> \u2013 VIT 56.7K<\/li>\n
    10. Dr. Lindsey Zubritsky (@dermguru)<\/strong> \u2013 VIT 55K<\/li>\n
    11. Dr. Jenny Liu (@drjennyliu)<\/strong> \u2013 VIT 46.6K<\/li>\n
    12. Thomas Allison (@tom_allison_)<\/strong> \u2013 VIT 45.7K<\/li>\n
    13. Dr. Andrea Suarez (@drdrayzday)<\/strong> \u2013 VIT 37.8K<\/li>\n
    14. Dr. Chris Tomassian (@dr.tomassian)<\/strong> \u2013 VIT 35.8K<\/li>\n
    15. Edward Zo (@edwardzo)<\/strong> \u2013 VIT 34.3K<\/li>\n
    16. Dr. Zion Ko Lamm (@dr.zionko)<\/strong> \u2013 VIT 32.8K<\/li>\n
    17. Mireya Rios (@mireyarios)<\/strong> \u2013 VIT 32K<\/li>\n
    18. Zeph Sanders (@lifeaszeph)<\/strong> \u2013 VIT 30.8K<\/li>\n
    19. Rachel Finley (@hydrationceo)<\/strong> \u2013 VIT 30.1K<\/li>\n
    20. Hyram Yarbro (@hyram)<\/strong> \u2013 VIT 30K<\/li>\n
    21. Wendy Ly (@wendyskin)<\/strong> \u2013 VIT 26.2K<\/li>\n
    22. Anna Weng (@itsmaybeboth)<\/strong> \u2013 VIT 24.9K<\/li>\n
    23. Brittney Enora (@brittneyenora)<\/strong> \u2013 VIT 24K<\/li>\n
    24. Meredith Duxbury (@meredithduxbury)<\/strong> \u2013 VIT 23.9K<\/li>\n
    25. Lindsey Rowley (@linsmakeuplooks)<\/strong> \u2013 VIT 23.6K<\/li>\n<\/ol>\n

      Top Beauty Influencers by VIT \u2014 Haircare<\/h2>\n

      Haircare influencers specialize in styling, treatments, and product recommendations tailored to various hair types and textures. Here are the top 25 US beauty creators in the haircare category, ranked by their VIT scores:<\/p>\n

        \n
      1. Zeph Sanders (@lifeaszeph)<\/strong> \u2013 VIT 78K<\/li>\n
      2. Anthony Claxton (@krewkutz)<\/strong> \u2013 VIT 38.8K<\/li>\n
      3. Daryl Ann Denner (@darylanndenner)<\/strong> \u2013 VIT 38K<\/li>\n
      4. Chris Olsen (@chris)<\/strong> \u2013 VIT 34.4K<\/li>\n
      5. Destiny Lashae (@destinylashaemakeup)<\/strong> \u2013 VIT 34.3K<\/li>\n
      6. Abigail Goodman (@abigaillinnn)<\/strong> \u2013 VIT 34.2K<\/li>\n
      7. Sharon Brianna (@sharon.simplyinsane)<\/strong> \u2013 VIT 31.6K<\/li>\n
      8. Amela Glavatovic (@hairbyamela)<\/strong> \u2013 VIT 31.3K<\/li>\n
      9. Jennifer Aniston (@jenniferaniston)<\/strong> \u2013 VIT 29.5K<\/li>\n
      10. Audry Boos (@audboos)<\/strong> \u2013 VIT 28.1K<\/li>\n
      11. Mikayla Nogueira (@mikaylajmakeup)<\/strong> \u2013 VIT 27.8K<\/li>\n
      12. Audrey Victoria (@audreyvictoria_)<\/strong> \u2013 VIT 27.5K<\/li>\n
      13. Carlos Atila (@carloshairstylist_)<\/strong> \u2013 VIT 27.1K<\/li>\n
      14. Lazhane Hightower (@hairbynay247)<\/strong> \u2013 VIT 26.1K<\/li>\n
      15. Emily Chen (@emchenhair)<\/strong> \u2013 VIT 25.5K<\/li>\n
      16. Brittney Enora (@brittneyenora)<\/strong> \u2013 VIT 25.1K<\/li>\n
      17. Matt Newman (@mattloveshair)<\/strong> \u2013 VIT 23.5K<\/li>\n
      18. Geena Hunt (@makeupbygeenahunt)<\/strong> \u2013 VIT 23.3K<\/li>\n
      19. Mai Laya Govia (@mailayazuri)<\/strong> \u2013 VIT 23.3K<\/li>\n
      20. Alix Earle (@alixearle)<\/strong> \u2013 VIT 22.4K<\/li>\n
      21. Alfredo Lewis (@alfredolewis)<\/strong> \u2013 VIT 21.1K<\/li>\n
      22. Tessa Peay (@tessapeay)<\/strong> \u2013 VIT 20.6K<\/li>\n
      23. Wendy Ly (@wendyskin)<\/strong> \u2013 VIT 20.2K<\/li>\n
      24. Abbey Yung (@abbeyyung)<\/strong> \u2013 VIT 19.7K<\/li>\n
      25. John George (@johnwgeorge)<\/strong> \u2013 VIT 19.5K<\/li>\n<\/ol>\n

        Top Beauty Influencers by VIT \u2014 Fragrance<\/h2>\n

        Fragrance influencers are known for their keen sense of scent and their ability to curate unique and captivating fragrance collections. Here are the top 25 US beauty creators in the fragrance category, ranked by their VIT scores:<\/p>\n

          \n
        1. Billie Eilish (@billieeilish)<\/strong> \u2013 VIT 66.2K<\/li>\n
        2. Lina Noory (@linanoory)<\/strong> \u2013 VIT 45.7K<\/li>\n
        3. Emma Watson (@emmawatson)<\/strong> \u2013 VIT 32.4K<\/li>\n
        4. Paul Fino (@paulreactss)<\/strong> \u2013 VIT 22.5K<\/li>\n
        5. Sofia Richie Grainge (@sofiarichiegrainge)<\/strong> \u2013 VIT 19.4K<\/li>\n
        6. Ije\u0301 Simon (@ijesimonn)<\/strong> \u2013 VIT 10.9K<\/li>\n
        7. Yasmin Maya (@beautyybird)<\/strong> \u2013 VIT 10.2K<\/li>\n
        8. Jacquelyn Aina (@jackieaina)<\/strong> \u2013 VIT 9.09K<\/li>\n
        9. Petra Mocanu (@petrambeauty)<\/strong> \u2013 VIT 8.83K<\/li>\n
        10. Maksims Kirhensteins (@maxmanscents)<\/strong> \u2013 VIT 7.01K<\/li>\n
        11. Funmi Monet (@funmimonet)<\/strong> \u2013 VIT 6.79K<\/li>\n
        12. Rose Mwambayi (@yourfavafrican)<\/strong> \u2013 VIT 6.58K<\/li>\n
        13. Abigaille Cadet (@thecherystv)<\/strong> \u2013 VIT 5.92K<\/li>\n
        14. Hunter Vought (@huntervought)<\/strong> \u2013 VIT 5.57K<\/li>\n
        15. R Carlos (@TLTGReviews)<\/strong> \u2013 VIT 5.17K<\/li>\n
        16. SouKeyna Diouf (@soukeyna)<\/strong> \u2013 VIT 4.83K<\/li>\n
        17. Olivia VanDerMillen (@oliviaolfactory)<\/strong> \u2013 VIT 4.63K<\/li>\n
        18. Skai Jackson (@skaijackson)<\/strong> \u2013 VIT 4.41K<\/li>\n
        19. A\u00efssata Diallo (@aissatatdiallo)<\/strong> \u2013 VIT 4.35K<\/li>\n
        20. Ohuprettythings (@ohuprettythings)<\/strong> \u2013 VIT 4.01K<\/li>\n
        21. Alex Costa (@alexcosta)<\/strong> \u2013 VIT 3.94K<\/li>\n
        22. David McMillian (@itstop5dave)<\/strong> \u2013 VIT 3.88K<\/li>\n
        23. Ashton Kirkland (@GentsScents)<\/strong> \u2013 VIT 3.71K<\/li>\n
        24. Chinyere Adogu (@the_real_chi)<\/strong> \u2013 VIT 3.66K<\/li>\n
        25. Jenny De La Rosa (@jennydelarosa)<\/strong> \u2013 VIT 3.61K<\/li>\n<\/ol>\n

          Methodology for Finding Top Beauty Influencers<\/h2>\n

          The rankings in this guide are based on the Brand Vitality Score (VIT)<\/strong>, a metric developed by Traackr, the leading influencer marketing platform. The VIT score measures an influencer\u2019s impact on brand engagement and sales. For this study, Traackr evaluated over 124,000 influencers in the US who mentioned beauty products in the makeup, skincare, haircare, and fragrance categories. The influencers were categorized into tiers based on their reach and engagement rates.<\/p>\n

          How to Find Top Influencers Beyond VIT<\/h3>\n

          While the VIT score is a valuable metric, it\u2019s not the only way to identify top beauty influencers. Here are some alternative methods:<\/p>\n

            \n
          • Engagement Rates<\/strong>: Look for influencers with high engagement rates on their posts. This indicates that their audience is actively interacting with their content.<\/li>\n
          • Follower Growth<\/strong>: Influencers with a steady or growing follower base are likely to maintain their relevance.<\/li>\n
          • Niche Expertise<\/strong>: Consider influencers who specialize in a specific niche within beauty. They may have a dedicated audience looking for specialized advice.<\/li>\n
          • Collaboration History<\/strong>: Influencers who have successfully collaborated with brands in the past are more likely to deliver results for your campaign.<\/li>\n
          • Content Quality<\/strong>: Assess the quality of an influencer\u2019s content. High-quality, visually appealing posts are more likely to resonate with audiences.<\/li>\n<\/ul>\n

            Pros and Cons of Using VIT Scores<\/h3>\n

            Using VIT scores has its advantages and disadvantages. Here are some key points to consider:<\/p>\n

            Advantages of VIT Scores<\/h4>\n
              \n
            • Comprehensive Metric<\/strong>: VIT scores consider various factors, including reach, engagement, and sales impact, providing a holistic view of an influencer\u2019s performance.<\/li>\n
            • Data-Driven<\/strong>: VIT scores are based on real data, reducing the risk of bias or subjectivity.<\/li>\n
            • Industry Standard<\/strong>: VIT scores are widely recognized and accepted in the influencer marketing industry.<\/li>\n<\/ul>\n

              Disadvantages of VIT Scores<\/h4>\n
                \n
              • Complexity<\/strong>: The VIT score calculation can be complex, making it difficult for some brands to understand and interpret.<\/li>\n
              • Cost<\/strong>: Accessing VIT scores may require a subscription to Traackr or other influencer marketing platforms, which can be costly for small businesses.<\/li>\n
              • Limited Scope<\/strong>: VIT scores focus primarily on brand engagement and sales impact, which may not capture other valuable aspects of an influencer\u2019s performance.<\/li>\n<\/ul>\n

                Conclusion<\/h2>\n

                Identifying the top beauty influencers is essential for brands looking to maximize their reach and impact. The Brand Vitality Score (VIT)<\/strong> provides a valuable metric for evaluating influencers, but it\u2019s not the only factor to consider. By considering engagement rates, follower growth, niche expertise, collaboration history, and content quality, brands can build more effective and sustainable influencer marketing strategies. As the beauty industry continues to evolve, staying informed about the latest trends and top influencers will be key to success.<\/p>\n

                Frequently Asked Questions (FAQ)<\/h2>\n

                What is the Brand Vitality Score (VIT)?<\/h3>\n

                The Brand Vitality Score (VIT)<\/strong> is a metric developed by Traackr to measure an influencer\u2019s impact on brand engagement and sales. It considers factors such as reach, engagement, and sales impact to provide a comprehensive view of an influencer\u2019s performance.<\/p>\n

                How can I find top beauty influencers without using VIT?<\/h3>\n

                There are several alternative methods to identify top beauty influencers beyond VIT scores. These include looking at engagement rates, follower growth, niche expertise, collaboration history, and content quality. Each of these factors can provide valuable insights into an influencer\u2019s potential impact on your brand.<\/p>\n

                What are the advantages of using VIT scores?<\/h3>\n

                The advantages of using VIT scores include a comprehensive metric that considers multiple factors, a data-driven approach that reduces bias, and wide industry recognition. VIT scores provide a holistic view of an influencer\u2019s performance, making them a valuable tool for brands.<\/p>\n

                What are the disadvantages of using VIT scores?<\/h3>\n

                The disadvantages of using VIT scores include complexity in understanding and interpreting the metric, potential cost for accessing the scores, and a limited scope that may not capture all aspects of an influencer\u2019s performance. Brands should consider these factors when deciding whether VIT scores are the right fit for their needs.<\/p>\n

                How can I measure the success of my influencer marketing campaigns?<\/h3>\n

                Measuring the success of your influencer marketing campaigns involves tracking key performance indicators (KPIs) such as reach, engagement, follower growth, sales impact, and brand sentiment. By monitoring these metrics, you can gain insights into the effectiveness of your campaigns and make data-driven decisions to optimize your strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"Beauty influencers have long been a powerful force in the industry, shaping trends and driving consumer behavior. According to the latest influencer marketing impact report from Tr\n","protected":false},"author":2,"featured_media":327,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,48,68],"tags":[264,62,265],"class_list":["post-2032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beauty","category-lifestyle","category-social-media","tag-beauty-influencers","tag-influencer-marketing","tag-makeup-trends"],"_links":{"self":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/2032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/comments?post=2032"}],"version-history":[{"count":0,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/2032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media?parent=2032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/categories?post=2032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/tags?post=2032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}