{"id":2086,"date":"2025-12-03T07:25:18","date_gmt":"2025-12-03T07:25:18","guid":{"rendered":"https:\/\/influencerswiki.org\/blog\/email-marketing-automation-that-drives-action-a-definitive-guide-to-three-levels-of-automation\/"},"modified":"2025-12-03T07:25:18","modified_gmt":"2025-12-03T07:25:18","slug":"email-marketing-automation-that-drives-action-a-definitive-guide-to-three-levels-of-automation","status":"publish","type":"post","link":"https:\/\/influencerswiki.org\/blog\/email-marketing-automation-that-drives-action-a-definitive-guide-to-three-levels-of-automation\/","title":{"rendered":"Email Marketing Automation That Drives Action: A Definitive Guide to Three Levels of Automation"},"content":{"rendered":"<h2 id=\"introduction-why-email-marketing-automation-matters-in-2026\">Introduction: Why email marketing automation matters in 2026<\/h2>\n<p><strong>Email marketing automation<\/strong> has evolved far beyond simple batch-and-blast campaigns. In today\u2019s competitive landscape, it\u2019s about delivering the right message to the right person at the exact moment they\u2019re ready to engage. By automating repetitive tasks and harnessing data about how subscribers interact with your communications, you can move people toward meaningful actions\u2014from opening an email to making a purchase or renewing a subscription. In 2026, the most successful campaigns blend human insight with machine efficiency, creating scalable systems that feel personal, timely, and genuinely useful. This guide breaks down what email marketing automation is, the three levels you can implement, and how to design, optimize, and measure automation that actually drives results.<\/p>\n<hr>\n<h2 id=\"what-is-email-marketing-automation-and-how-does-it-work\">What is email marketing automation and how does it work?<\/h2>\n<p>At its core, email marketing automation uses technology to trigger email messages based on predefined criteria. Rather than sending the same message to every subscriber, automation makes it possible to tailor communications to individual behaviors, preferences, and lifecycle stages. This creates a dynamic customer experience that scales with your audience size. When implemented well, automation turns a one-time email into a sequence of touches that nurture leads, build trust, and accelerate conversions.<\/p>\n<p>Key components of a robust email marketing automation system include data integration, event tracking, segmentation rules, message templates, delivery scheduling, testing capabilities, and performance analytics. By combining these elements, you can design workflows that respond to user actions in real time and continuously improve based on measurable results.<\/p>\n<ul>\n<li><strong>Data integration:<\/strong> Syncs data from your CRM, ecommerce platform, or help desk to ensure messages reflect each contact\u2019s history.<\/li>\n<li><strong>Event tracking:<\/strong> Captures triggers such as sign-ups, cart activity, page visits, or product views to kick off targeted sequences.<\/li>\n<li><strong>Segmentation and rules:<\/strong> Group subscribers by behavior, preferences, or lifecycle stage to send relevant messages.<\/li>\n<li><strong>Content templates:<\/strong> Reusable emails with personalized fields so you can scale without sacrificing relevance.<\/li>\n<li><strong>Delivery and testing:<\/strong> Schedule sends, run A\/B tests, and optimize subject lines, calls to action, and design.<\/li>\n<li><strong>Analytics:<\/strong> Track engagement, conversion, and ROI to refine workflows over time.<\/li>\n<\/ul>\n<p>As of 2026, the latest tools offer advanced capabilities such as AI-assisted subject line suggestions, dynamic content blocks, and predictive scoring that prioritizes the most promising subscribers for each message. These enhancements don\u2019t replace human strategy; they amplify it by handling data-heavy tasks and enabling faster experimentation.<\/p>\n<hr>\n<h2 id=\"the-three-levels-of-email-marketing-automation\">The three levels of email marketing automation<\/h2>\n<p>To build a sustainable automation strategy, many teams start with simple trigger-based emails and gradually layer in more sophisticated workflows. Here are the three levels, from foundational to advanced, with practical examples you can apply today.<\/p>\n<h3 id=\"level-1-triggered-emails-and-basic-workflows\">Level 1: Triggered emails and basic workflows<\/h3>\n<p>Level 1 automation focuses on time-based and event-based triggers that deliver relevant messages after a subscriber takes a single action. The goal is to welcome, educate, and gradually move recipients toward a next step without manual intervention.<\/p>\n<ul>\n<li><strong>Welcome series:<\/strong> An automatic sequence that introduces your brand, highlights core benefits, and invites social follows or a first purchase.<\/li>\n<li><strong>Post-purchase thank-you and onboarding:<\/strong> A set of messages that confirm the order, provide usage tips, and upsell related products after a defined period.<\/li>\n<li><strong>Abandoned cart reminders:<\/strong> Timely reminders when a shopper leaves items in their cart, often with a discount or social proof to close the sale.<\/li>\n<li><strong>Re-engagement campaigns:<\/strong> Target inactive subscribers with helpful content or exclusive offers to renew interest.<\/li>\n<\/ul>\n<p>Benefits of Level 1 include quick wins, improved open rates, and increased consistency in communications. Challenges include limited personalization beyond basic fields and a risk of over-communication if sequencing isn\u2019t carefully tuned.<\/p>\n<h3 id=\"level-2-behavioral-segmentation-and-lifecycle-campaigns\">Level 2: Behavioral segmentation and lifecycle campaigns<\/h3>\n<p>Level 2 expands beyond simple triggers by using subscriber behavior and lifecycle stages to tailor messages. This level recognizes that every contact has a unique journey, and automation should reflect those nuances.<\/p>\n<ul>\n<li><strong>Behavioral segmentation:<\/strong> Grouping by actions such as product views, content downloads, or frequency of site visits to send highly relevant messages.<\/li>\n<li><strong>Lifecycle emails:<\/strong> Content designed for specific stages\u2014welcome, nurture, trial, active customer, lapsed customer, renewal\u2014each with goals aligned to stage progression.<\/li>\n<li><strong>Educational sequences:<\/strong> Drip campaigns that deliver value over time, establishing authority and trust before asking for a sale.<\/li>\n<li><strong>Cross-sell and up-sell flows:<\/strong> Recommendations based on past purchases or wishlist items to increase average order value.<\/li>\n<\/ul>\n<p>Benefits of Level 2 include stronger relevance, higher engagement, and better conversion rates. Potential drawbacks involve the complexity of maintaining many segments and the need for a steady content pipeline to support ongoing lifecycle messaging.<\/p>\n<h3 id=\"level-3-advanced-ai-powered-and-omnichannel-automation\">Level 3: Advanced AI-powered and omnichannel automation<\/h3>\n<p>Level 3 represents the cutting edge, where automation leverages artificial intelligence, predictive analytics, and cross-channel orchestration to anticipate needs and optimize outcomes. This level isn\u2019t about replacing humans; it\u2019s about augmenting decision-making with data-driven insights.<\/p>\n<ul>\n<li><strong>Predictive send times:<\/strong> AI estimates when each subscriber is most likely to open or click, optimizing delivery windows for maximum impact.<\/li>\n<li><strong>Dynamic content personalization:<\/strong> Real-time changes to email content based on user behavior, demographics, or stated preferences.<\/li>\n<li><strong>Product recommendations:<\/strong> AI-driven suggestions tailored to individual journeys, similar to those used on ecommerce sites.<\/li>\n<li><strong>Omnichannel alignment:<\/strong> Coordinated experiences across email, SMS, push notifications, and social retargeting for a cohesive journey.<\/li>\n<li><strong>AI-assisted experimentation:<\/strong> Automated A\/B tests and multivariate tests that adapt based on live results.<\/li>\n<\/ul>\n<p>Advantages of Level 3 include superior personalization, higher conversion propensity, and more efficient optimization. Drawbacks can involve higher upfront costs, greater complexity, and the need for robust data governance to maintain privacy and accuracy.<\/p>\n<hr>\n<h2 id=\"benefits-risks-and-trade-offs-of-email-marketing-automation\">Benefits, risks, and trade-offs of email marketing automation<\/h2>\n<p>Automation offers a spectrum of advantages, but it also presents potential downsides if not implemented thoughtfully. Here\u2019s a balanced view to help you decide how aggressively to scale automation in your business.<\/p>\n<h3 id=\"pros\">Pros<\/h3>\n<ul>\n<li><strong>Efficiency and scale:<\/strong> Automates repetitive tasks, freeing time for strategy and creative work.<\/li>\n<li><strong>Personalization at scale:<\/strong> Delivers tailored experiences to hundreds or thousands of contacts without manual manual effort.<\/li>\n<li><strong>Improved customer journey:<\/strong> Guides subscribers through a structured path from awareness to advocacy.<\/li>\n<li><strong>Measurable impact:<\/strong> Clear analytics show which messages contribute to revenue and retention.<\/li>\n<li><strong>Consistency across channels:<\/strong> Ensures unified messaging and timing, even as audiences engage on multiple platforms.<\/li>\n<\/ul>\n<h3 id=\"cons-and-caveats\">Cons and caveats<\/h3>\n<ul>\n<li><strong>Quality data is essential:<\/strong> Automation is only as good as the data feeding it. Poor data quality leads to irrelevant messages.<\/li>\n<li><strong>Risk of fatigue and opt-outs:<\/strong> Over-telegraphing or excessive emails can alienate subscribers if not properly paced.<\/li>\n<li><strong>Complex setup and maintenance:<\/strong> More sophisticated workflows require ongoing monitoring, testing, and updates.<\/li>\n<li><strong>Privacy and compliance:<\/strong> Mismanaging consent and data usage can lead to legal trouble and trust erosion.<\/li>\n<\/ul>\n<hr>\n<h2 id=\"how-to-design-and-implement-effective-email-marketing-automation\">How to design and implement effective email marketing automation<\/h2>\n<p>Implementing automation that genuinely moves people to action requires methodical planning, clear objectives, and disciplined execution. Use these steps to build a durable automation program that scales with your business.<\/p>\n<ol>\n<li><strong>Map the customer journey:<\/strong> Define every major stage from first touch to loyal advocate. Identify the triggers that correspond to each stage and the desired outcomes (e.g., email opens, purchases, referrals).<\/li>\n<li><strong>Set measurable goals:<\/strong> Determine KPIs for each workflow such as open rate, click-through rate (CTR), conversion rate, average order value (AOV), revenue per email, and churn rate.<\/li>\n<li><strong>Choose the right tools:<\/strong> Select an automation platform that integrates with your CRM, ecommerce system, and analytics stack. Consider scalability, deliverability controls, and AI features that align with your goals.<\/li>\n<li><strong>Craft compelling content and rules:<\/strong> Create email templates, subject lines, and value-led messages. Establish clear eligibility rules for each workflow (e.g., \u201ccart abandonment within 24 hours\u201d).<\/li>\n<li><strong>Build robust workflows:<\/strong> Design step-by-step sequences with branching logic based on subscriber actions. Keep each step concise and purposeful.<\/li>\n<li><strong>Test and optimize:<\/strong> Run A\/B tests on subject lines, send times, content blocks, and CTAs. Use statistically significant results to inform updates.<\/li>\n<li><strong>Monitor deliverability and reputation:<\/strong> Maintain healthy sender reputation by authenticating domains, warming up new IPs, and avoiding spammy practices.<\/li>\n<li><strong>Refine based on data:<\/strong> Use analytics to identify bottlenecks, such as high unsubscribe rates or low post-click engagement, and adjust accordingly.<\/li>\n<\/ol>\n<h3 id=\"content-and-workflow-design-tips\">Content and workflow design tips<\/h3>\n<ul>\n<li><strong>Subject lines:<\/strong> Test clarity, benefit-driven phrasing, and curiosity. Personalization tokens often improve open rates.<\/li>\n<li><strong>Body copy and visuals:<\/strong> Keep messages scannable with short paragraphs, bullet points, and a single primary CTA.<\/li>\n<li><strong>CTA strategy:<\/strong> Align CTAs with the subscriber\u2019s stage and the intended outcome of the email.<\/li>\n<li><strong>Timing and cadence:<\/strong> Use data-driven send times and avoid excessive frequency that leads to fatigue.<\/li>\n<li><strong>Accessibility:<\/strong> Ensure emails render well on mobile and include alt text for images and descriptive link text.<\/li>\n<\/ul>\n<p>In 2026, a best-in-class approach often combines Level 2 and Level 3 practices, using lifecycle-aware messages augmented by AI-driven optimizations. The result is a system that learns from every interaction and continually evolves to deliver more relevant experiences.<\/p>\n<hr>\n<h2 id=\"best-practices-for-deliverability-personalization-and-privacy\">Best practices for deliverability, personalization, and privacy<\/h2>\n<p>Deliverability and trust are foundational to successful email marketing automation. If emails never reach the inbox or feel invasive, even perfect workflows won\u2019t move the needle. Here are practical best practices to maximize deliverability, enhance personalization, and protect subscriber privacy.<\/p>\n<h3 id=\"deliverability-and-sender-reputation\">Deliverability and sender reputation<\/h3>\n<ul>\n<li><strong>Authentication and infrastructure:<\/strong> Use DKIM, SPF, and DMARC, and maintain a dedicated sending domain where possible.<\/li>\n<li><strong>List hygiene:<\/strong> Regularly remove hard-bounced emails, suppress unengaged contacts, and re-engage only with consent.<\/li>\n<li><strong>Engagement-based send planning:<\/strong> Prioritize highly engaged segments to protect sender reputation.<\/li>\n<li><strong>Content quality:<\/strong> Avoid spammy language, excessive capitalization, and deceptive CTAs that trigger spam filters.<\/li>\n<\/ul>\n<h3 id=\"personalization-and-relevance\">Personalization and relevance<\/h3>\n<ul>\n<li><strong>Dynamic content:<\/strong> Change imagery and messaging based on user data to reflect interests or behavior.<\/li>\n<li><strong>Behavioral triggers:<\/strong> Align emails with actions like product views, cart activity, or content downloads for higher relevance.<\/li>\n<li><strong>Contextual cadence:<\/strong> Send messages that fit where the subscriber is in their journey, not just when you want to email.<\/li>\n<\/ul>\n<h3 id=\"privacy-consent-and-compliance\">Privacy, consent, and compliance<\/h3>\n<ul>\n<li><strong>Clear opt-in and preference controls:<\/strong> Provide easy options to manage subscriptions and data usage.<\/li>\n<li><strong>Transparent data practices:<\/strong> Explain how data is collected, stored, and used, and honor unsubscribe requests promptly.<\/li>\n<li><strong>Regulatory awareness:<\/strong> Stay updated on CAN-SPAM, GDPR, CCPA, and other regional requirements affecting email marketing automation.<\/li>\n<\/ul>\n<hr>\n<h2 id=\"real-world-examples-and-metrics-you-can-aim-for\">Real-world examples and metrics you can aim for<\/h2>\n<p>Numbers help translate automation into business value. Below are representative benchmarks and scenario-based outcomes to guide planning. Remember, results vary by industry, audience, and message quality. Use your own historical data as a compass and set realistic improvement targets.<\/p>\n<h3 id=\"ecommerce-example\">Ecommerce example<\/h3>\n<p>A mid-sized online retailer implemented Level 2 lifecycle emails and Level 3 personalization for product recommendations. Over six months, they observed:<\/p>\n<ul>\n<li><strong>Open rate:<\/strong> +18% (from 15% to 33%)<\/li>\n<li><strong>Click-through rate (CTR):<\/strong> +22% (from 2.3% to 2.8%)<\/li>\n<li><strong>Conversion rate from email:<\/strong> +14% (from 1.7% to 1.9%)<\/li>\n<li><strong>Average order value (AOV):<\/strong> +9% due to cross-sell prompts<\/li>\n<li><strong>ROI:<\/strong> 4.5x return on email investment<\/li>\n<\/ul>\n<h3 id=\"software-as-a-service-saas-example\">Software-as-a-Service (SaaS) example<\/h3>\n<p>A SaaS business implemented Level 1 and Level 2 automation around onboarding and renewals. After 12 months, results included:<\/p>\n<ul>\n<li><strong>Trial-to-paid conversion rate:<\/strong> +11%<\/li>\n<li><strong>Retention rate after 90 days:<\/strong> +7 percentage points<\/li>\n<li><strong>Churn reduction:<\/strong> 5.5% year over year<\/li>\n<li><strong>Cost per lead nurture:<\/strong> decreased by 25% due to automation efficiencies<\/li>\n<\/ul>\n<h3 id=\"industrial-b2b-example\">Industrial B2B example<\/h3>\n<p>In a B2B environment with longer sales cycles, a manufacturer refined its lead-nurturing program using Level 3 capabilities and CRM integration. Outcomes over a year included:<\/p>\n<ul>\n<li><strong>Sales cycle length:<\/strong> shortened by an average of 21 days<\/li>\n<li><strong>Marketing-qualified leads (MQLs) to SQLs:<\/strong> conversion rate improved from 18% to 28%<\/li>\n<li><strong>Revenue attribution:<\/strong> automated emails contributed to 12% of annual pipeline<\/li>\n<\/ul>\n<hr>\n<h2 id=\"common-mistakes-to-avoid-in-email-marketing-automation\">Common mistakes to avoid in email marketing automation<\/h2>\n<p>Automation can backfire if you overlook critical pitfalls. Here are frequent missteps and how to prevent them.<\/p>\n<h3 id=\"over-reliance-on-automation-without-strategy\">Over-reliance on automation without strategy<\/h3>\n<p>Automating without a clear customer journey map leads to generic experiences. Always tie workflows to explicit goals and test hypotheses to prove value before scaling.<\/p>\n<h3 id=\"poor-data-quality-and-fragmentation\">Poor data quality and fragmentation<\/h3>\n<p>Inconsistent data across tools results in misaligned messages. Centralize contact data, maintain clean records, and implement governance policies to keep data accurate and actionable.<\/p>\n<h3 id=\"bad-timing-and-cadence\">Bad timing and cadence<\/h3>\n<p>Sending too many messages or poorly timed emails erodes trust. Use behavioral triggers and learn from engagement signals to optimize timing.<\/p>\n<h3 id=\"neglecting-mobile-users-and-accessibility\">Neglecting mobile users and accessibility<\/h3>\n<p>The majority of emails are opened on mobile devices. Ensure mobile-friendly designs, fast load times, and accessible content for all readers.<\/p>\n<h3 id=\"compliance-gaps-and-opt-out-friction\">Compliance gaps and opt-out friction<\/h3>\n<p>Failure to honor preferences or obtain proper consent can damage brand trust and invite penalties. Always provide clear unsubscribe options and respect user choices promptly.<\/p>\n<hr>\n<h2 id=\"future-trends-and-considerations-for-2026-and-beyond\">Future trends and considerations for 2026 and beyond<\/h2>\n<p>The trajectory of email marketing automation points toward more intelligent, privacy-conscious, and interoperable systems. Here are key developments to watch and plan for as you evolve your program.<\/p>\n<ul>\n<li><strong>AI-assisted optimization:<\/strong> Intelligent subject lines, content personalization, and send-time predictions will become standard features rather than niceties.<\/li>\n<li><strong>Predictive lifecycle marketing:<\/strong> Proactively guiding subscribers based on likely future actions, such as renewal or upgrade opportunities.<\/li>\n<li><strong>Omnichannel orchestration:<\/strong> Seamless experiences across email, SMS, social, and in-app messaging with synchronized data.<\/li>\n<li><strong>Privacy-first design:<\/strong> Greater transparency, consent management, and data minimization to build trust.<\/li>\n<li><strong>Expanded measurement frameworks:<\/strong> Beyond opens and clicks to revenue attribution, customer lifetime value, and incremental impact.<\/li>\n<li><strong>Dynamic content at scale:<\/strong> Real-time personalization that adapts to user context without adding production complexity.<\/li>\n<\/ul>\n<hr>\n<h2 id=\"conclusion-building-a-practical-scalable-email-marketing-automation-program\">Conclusion: Building a practical, scalable email marketing automation program<\/h2>\n<p>Effective email marketing automation combines thoughtful strategy, reliable data, and disciplined execution. By starting with Level 1 triggers and progressively layering in Level 2 lifecycle workflows and Level 3 AI-powered optimizations, you can craft customer journeys that feel personal at scale. The goal isn\u2019t merely to send more emails but to deliver messages that anticipate needs, deliver genuine value, and accelerate meaningful outcomes\u2014whether that means a purchase, a signup, a renewal, or a referral. As you adopt these practices, keep your focus on deliverability, relevance, compliance, and continuous testing. In 2026 and beyond, the most successful programs will be those that balance automation\u2019s efficiency with human insight and ethical data use.<\/p>\n<hr>\n<h2 id=\"frequently-asked-questions-about-email-marketing-automation\">Frequently asked questions about email marketing automation<\/h2>\n<blockquote><p>The following questions address common concerns and quick-start guidance for building effective automated email programs.<\/p><\/blockquote>\n<h3 id=\"what-is-the-difference-between-basic-and-advanced-email-marketing-automation\">What is the difference between basic and advanced email marketing automation?<\/h3>\n<p><strong>Basic automation<\/strong> typically involves Level 1 triggers like welcome emails and simple cart reminders. <strong>Advanced automation<\/strong> incorporates Level 2 lifecycle messaging and Level 3 AI-powered personalization, using behavioral data, predictive analytics, and cross-channel orchestration to drive deeper engagement and higher conversions.<\/p>\n<h3 id=\"how-do-i-start-implementing-email-marketing-automation\">How do I start implementing email marketing automation?<\/h3>\n<p>Begin by mapping the customer journey and identifying the most impactful triggers. Choose an automation platform that fits your tech stack, create a few core workflows (welcome sequence, cart abandonment, post-purchase follow-up), and establish clear KPIs. Then iterate with ongoing testing and data-driven refinements.<\/p>\n<h3 id=\"what-metrics-matter-most-for-automation-success\">What metrics matter most for automation success?<\/h3>\n<p>Key metrics include open rate, click-through rate, conversion rate, revenue per email, average order value, and ROI. For lifecycle programs, watch retention and customer lifetime value. For deliverability, monitor deliverability rate, bounce rate, and unsubscribe rate.<\/p>\n<h3 id=\"how-can-i-ensure-privacy-and-compliance-in-automation\">How can I ensure privacy and compliance in automation?<\/h3>\n<p>Always obtain explicit consent, provide easy preference management, and honor opt-out requests promptly. Use privacy-safe data practices, maintain transparent data usage disclosures, and stay compliant with CAN-SPAM, GDPR, CCPA, and other relevant laws.<\/p>\n<h3 id=\"what-are-practical-examples-of-level-3-automation\">What are practical examples of Level 3 automation?<\/h3>\n<p>Level 3 examples include predictive send times that optimize when recipients receive emails, dynamic content tailored to real-time behavior, personalized product recommendations, and cross-channel campaigns that synchronize messages across email, SMS, and in-app notifications.<\/p>\n<h3 id=\"how-can-i-measure-the-roi-of-email-marketing-automation\">How can I measure the ROI of email marketing automation?<\/h3>\n<p>Track revenue attributed to automated campaigns, cost savings from reduced manual work, and improvements in key metrics like conversion rate and customer lifetime value. Use multi-touch attribution where possible to understand the full contribution of email automation to the funnel.<\/p>\n<hr>\n","protected":false},"excerpt":{"rendered":"Introduction: Why email marketing automation matters in 2026\nEmail marketing automation has evolved far beyond simple batch-and-blast campaigns.\n","protected":false},"author":2,"featured_media":1943,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,46,47],"tags":[351,390,389],"class_list":["post-2086","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-marketing","category-technology","tag-automation","tag-customer-engagement","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/2086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/comments?post=2086"}],"version-history":[{"count":0,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/posts\/2086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media\/1943"}],"wp:attachment":[{"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/media?parent=2086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/categories?post=2086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerswiki.org\/blog\/wp-json\/wp\/v2\/tags?post=2086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}