![\"Scared](\"https:\/\/buffer.com\/resources\/content\/images\/size\/w1200\/2023\/08\/buffer-creators.jpg\")
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If you\u2019ve been wanting to post on social media but keep putting it off, this one\u2019s for you. We asked Buffer\u2019s team of creators\u2014because creating is important to us since our product is for creators\u2014to share what actually helped them get past the fear, overthinking, and blank-page paralysis that accompanies early-stage content creation. And their advice was refreshingly actionable.<\/p>\n
A bit of backstory: In an initiative spearheaded by Sabreen Haziq<\/a>, our Senior Brand & Community Manager, Buffer\u2019s team has been transforming into a group of creators with real skin in the game. Over the past 8 months, we\u2019ve collectively:<\/p>\n \ud83d\udcc8 How We\u2019re Empowering the Entire Buffer Team to Become Creators<\/strong><\/a><\/p>\n If our growth stage was a \u201cseedling\u201d last year, many of us are becoming sprouts \u2014 hitting milestones, seeing real traction (hello, 1 million impressions), and learning a ton along the way.<\/p>\n Here\u2019s what we wish we\u2019d known from the start.<\/p>\n The biggest thing standing between you and your first post probably isn\u2019t strategy, timing, or even knowing what to say. It\u2019s the belief that your first post needs to be good<\/em> \u2014 or that you need to post a lot<\/em> to make it count.<\/p>\n Neither is true. You need to post something<\/em>, at whatever pace you can sustain.<\/p>\n \u201cEase in with anything that feels natural to you,\u201d says Darcy Peters<\/a>, Senior Customer Advocate Manager. \u201cIf that\u2019s talking about a hobby, go for it! If it\u2019s sharing an image with a one-word caption, please do! Get one post out, get another post out, get a third post out, and soon, the momentum will drive you.\u201d<\/p>\n Arek Panek<\/a>, Engineer on the Channels & Platform team, echoed this: \u201cI decided it\u2019s better to just start and see how it is. If I was waiting for my perfect moment, it\u2019d probably never come.\u201d So what does a low-effort, sustainable approach actually look like?<\/p>\n We asked the team what format they default to when they\u2019re low on time or energy. The answers were almost boringly simple: a text-only post sharing a single thought, or an image with a short caption. And for getting from zero to one, boring is good.<\/p>\n Darcy keeps it especially low-lift: \u201cI have so many images in my camera roll that I\u2019ve thought, \u2018Let me just take this to post later.\u2019 Each image has a story to tell, and although it can sometimes tell it on its own, the short caption helps ensure the viewer understands my take.\u201d<\/p>\n No carousels, no elaborate hooks, just one thought, out the door as quickly as possible.<\/p>\n And the best part is, once you stop treating every post like a performance, you\u2019ll probably 1) post more and 2) get better, faster.<\/p>\n There\u2019s no magic number. Posting once a week works. So does once a month, if that\u2019s what fits your life right now.<\/p>\n What matters is choosing a pace you can actually sustain. Rathes Sachchithananthan<\/a>, Senior Engineer on our Core UX team, learned this the hard way: \u201cI would send out big messages but then not be able to keep up with them. Instead, start small and stay consistent.\u201d<\/p>\n A post you can maintain beats a schedule that burns you out. You can always ramp up later.<\/p>\n And speaking of lowering barriers \u2014 let\u2019s talk about the biggest perceived one.<\/p>\n You\u2019d be forgiven for thinking that video is the be-all and end-all on social. But with the rise of LinkedIn creators and text-based platforms like Threads and Bluesky, the barrier to great content isn\u2019t as high as some think.<\/p>\n \u201cThe more I grow as a creator, the more I hear from people in my life that they would love to grow an audience as well,\u201d says Alexandra Whitmore<\/a>, Senior Content Marketing Manager. \u201cI\u2019ve seen people who are just starting out and they\u2019re so nervous about making videos. But it doesn\u2019t have to be scary. You can start with a simple text post and build from there.\u201d<\/p>\n Here are some tips to make video content less daunting:<\/p>\n Remember, consistency is key. Even if your first video isn\u2019t perfect, keep posting. Your audience will appreciate your effort and see your growth.<\/p>\n Creating content is a journey, not a destination. Expect setbacks and learn from them.<\/p>\n\n
Lower the bar (way lower than you think)<\/h2>\n
Find your \u201cminimum viable post\u201d or MVP<\/strong><\/h3>\n
Start with a cadence you can maintain<\/h3>\n
Video isn\u2019t your only option (and it doesn\u2019t have to be scary)<\/h2>\n
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Embrace the process and learn along the way<\/h2>\n