{"id":8097,"date":"2026-04-07T15:43:29","date_gmt":"2026-04-07T15:43:29","guid":{"rendered":"https:\/\/influencerswiki.org\/blog\/bethenny-frankel-hails-it-cosmetics-new-multi-tasking-cream-as-a-game-changer-for-skin-care\/"},"modified":"2026-04-07T15:43:29","modified_gmt":"2026-04-07T15:43:29","slug":"bethenny-frankel-hails-it-cosmetics-new-multi-tasking-cream-as-a-game-changer-for-skin-care","status":"publish","type":"post","link":"https:\/\/influencerswiki.org\/blog\/bethenny-frankel-hails-it-cosmetics-new-multi-tasking-cream-as-a-game-changer-for-skin-care\/","title":{"rendered":"Bethenny Frankel Hails It Cosmetics’ New Multi-Tasking Cream as a Game-Changer for Skin Care"},"content":{"rendered":"

When it comes to beauty influencers who can turn a product into a must\u2011have, Bethenny Frankel is a name that carries weight. The former Real Housewives<\/em> star recently took to Instagram to gush over It Cosmetics\u2019 latest pricing move and the brand\u2019s flagship products. Her enthusiastic endorsement has already sparked a surge in sales and a renewed interest in the brand\u2019s multi\u2011tasking creams.<\/p>\n

One Cream to Rule Them All: Confidence in a Cream<\/h2>\n

At the heart of Frankel\u2019s rave is the It Cosmetics Confidence in a Cream<\/strong>. The product, now $10 cheaper than before, is marketed as an \u201canti\u2011aging armour\u201d that delivers color correction, sunscreen protection, and tinted coverage\u2014all in a single, luxurious formula. Frankel\u2019s Instagram clip shows her applying the cream with a smile, noting how it replaces five separate items in her makeup bag.<\/p>\n

She described the texture as \u201cglowy\u201d and said she could literally see the glow on her face in the mirror. The cream\u2019s dual focus on fine lines and hydration has earned it a reputation as a \u201choly grail\u201d among reviewers, with Amazon reporting over 3,000 units sold in the past month alone.<\/p>\n

CC+ Cream: The Hero of the Line<\/h2>\n

Frankel also highlighted the brand\u2019s CC+ Cream<\/strong>, which she dubbed the \u201chero product.\u201d The hydrating, color\u2011correcting tint is currently on sale for under $40, making it an attractive option for those who want a subtle, all\u2011in\u2011one complexion solution. She joked that she \u201cdoes for the people, we need \u2018for the people\u2019 prices,\u201d underscoring the brand\u2019s commitment to affordability.<\/p>\n

It isn\u2019t just Frankel who loves the CC+ Cream. Kyle Richards, another Real Housewives<\/em> alum, has partnered with It Cosmetics in past campaigns. In an interview with New Beauty, Richards praised the CC+ Cream for its ability to soothe redness, a common concern for many users.<\/p>\n

Frankel\u2019s Other Skincare Favorites<\/h2>\n

Beyond It Cosmetics, Frankel frequently recommends a handful of other products that have become staples in her routine. Here\u2019s a quick look at her top picks:<\/p>\n

    \n
  • L\u2019Or\u00e9al Paris True Match Lumi Glotion<\/strong> \u2013 A lightweight, illuminating tint available in multiple shades. Frankel calls it \u201cnot a luxury beauty item in price, but it\u2019s absolutely luxurious.\u201d<\/li>\n
  • Bio\u2011Oil Skincare Oil<\/strong> \u2013 A versatile oil that has sold over 30,000 bottles this month. Frankel says it\u2019s great for healing burns or irritation and can be used on a variety of skin concerns.<\/li>\n
  • Bliss Bright Idea Vitamin C + Tri\u2011Peptide Serum<\/strong> \u2013 A serum designed to target dark spots and brighten the complexion. Frankel appreciates its dual action of vitamin C and peptides for a radiant glow.<\/li>\n<\/ul>\n

    Why the Price Drop Matters<\/h2>\n

    It Cosmetics\u2019 decision to reduce the price of Confidence in a Cream by $10 is more than a marketing gimmick. For consumers, it means access to a high\u2011quality, multi\u2011tasking product at a more approachable price point. For the brand, it signals a strategic push to capture a broader audience in a crowded beauty market.<\/p>\n

    Frankel\u2019s endorsement amplifies this move. Her followers trust her judgment, and her public praise often translates into increased sales. The brand\u2019s recent spike in Amazon orders suggests that the price cut, coupled with influencer buzz, is resonating with shoppers.<\/p>\n

    How to Incorporate It Cosmetics into Your Routine<\/h2>\n

    Here\u2019s a simple guide to using Confidence in a Cream and CC+ Cream effectively:<\/p>\n

      \n
    1. Cleanse and Tone<\/strong> \u2013 Start with a gentle cleanser and a hydrating toner to prep the skin.<\/li>\n
    2. Apply Confidence in a Cream<\/strong> \u2013 Use a pea\u2011size amount and
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