If you were to ask someone what the biggest sport in the world is, you’d likely get answers like soccer, cricket, or basketball. And while those sports do have massive followings, the truth is that they pale in comparison to the number of people participating in the world’s actual #1 sport: going to the gym.
Les Mills, the international fitness company founded by Phillip Mills, knows a thing or two about the world of fitness. With over 100,000 expert instructors from around the globe hosting their in-person and online fitness classes, Les Mills has a unique perspective on the industry. And it’s this expertise that has led them to create an original YouTube competition/documentary series, RISE: Search for the Ultimate Trainers.
The Birth of RISE: A Three-Year Journey
Originally intended to be a six-month project, RISE ended up spanning over three years of production. This extended timeline allowed the team to truly capture the essence of the ‘superhumans’ who lead Les Mills’ classes. By taking the time to delve deeper into the world of fitness, the creators aimed to showcase the dedication, passion, and expertise of the instructors.
The series, produced in collaboration with Auckland-based studio Tomorrowland, features the best of the best of Les Mills’ instructors. These individuals are the backbone of the company, and it’s their hard work and dedication that make Les Mills’ classes so successful.
Why YouTube? The Perfect Platform for Fitness Enthusiasts
So, why release the series on YouTube? According to Phillip Mills, the founder and Managing Director of Les Mills, the answer is simple: ‘YouTube is the biggest platform for group exercise classes in the world.’ With an estimated 750 million people watching online exercise classes on the platform, it’s the perfect place to showcase the talents of Les Mills’ instructors.
Mills emphasizes the importance of being seen on the right platform, saying, ‘If you want to be seen, you do it there.’ By releasing RISE on YouTube, Les Mills is able to reach a massive audience and give its instructors the recognition they deserve.
The Rockstars of the Fitness Industry
Les Mills recognizes that its instructors are the ‘rockstars of our business.’ They are the ones who drive the company’s success, and it’s their passion and dedication that make Les Mills’ classes so popular. By shining a spotlight on these individuals, RISE aims to inspire and motivate others to pursue a career in fitness.
The series is a testament to the hard work and dedication of Les Mills’ instructors. It’s a celebration of their achievements and a reminder that, with the right mindset and training, anyone can become a fitness rockstar.
A New Era for Fitness Instructors
RISE: Search for the Ultimate Trainers is more than just a documentary series – it’s a game-changer for the fitness industry. By showcasing the talents of Les Mills’ instructors, the series aims to raise the bar for fitness professionals everywhere.
With its focus on the ‘superhumans’ who lead Les Mills’ classes, RISE is a must-watch for anyone interested in the world of fitness. It’s a reminder that, with the right training and dedication, anyone can become a fitness rockstar.
FAQs
- What is RISE: Search for the Ultimate Trainers? RISE is a YouTube competition/documentary series that showcases the talents of Les Mills’ instructors.
- How long did it take to produce the series? The series took over three years to produce, originally intended to be a six-month project.
- Why was the series released on YouTube? YouTube is the biggest platform for group exercise classes in the world, with an estimated 750 million people watching online exercise classes.
- What is the main focus of the series? The series focuses on the ‘superhumans’ who lead Les Mills’ classes, showcasing their dedication, passion, and expertise.
Les Mills’ RISE: Search for the Ultimate Trainers is a must-watch for anyone interested in the world of fitness. It’s a celebration of the hard work and dedication of the company’s instructors and a reminder that, with the right training and mindset, anyone can become a fitness rockstar.
InfluencerBlogger
