A recent survey conducted by Traackr, a premier influencer marketing platform, revealed that approximately 65% of brands send gifted products to influencers without any subsequent posts about those items. This statistic highlights the significant waste of both products and time associated with ineffective seeding campaigns. To tackle this issue and streamline marketers’ workflows, Traackr has introduced a new integration with Shopify that simplifies the product seeding process for creators and influencers.
In 2024, brands aiming to seed products for influencer collaborations often face a labor-intensive manual process. This typically involves switching between various tools to gather shipping addresses, communicating with influencers about product choices, tracking deliveries, and monitoring the outcomes of gifting programs. The survey also indicated that over half of marketers still rely on spreadsheets to manage these seeding campaigns, which can lead to inefficiencies such as sending products to uninterested influencers or providing more items than they require.
With Traackr’s Shopify integration, marketers can easily select products from their Shopify store to include in their seeding campaigns. They can invite creators directly to Traackr, where influencers can choose the products they wish to receive and place their orders through Shopify. This integration allows marketers to track order statuses within Traackr, significantly reducing the hours spent on manual tasks. Moreover, by allowing creators to select the products they will use, the collaboration quality improves, leading to more successful seeding campaigns.
Natalie Kathleen, CEO and founder of the shoe brand Jibs, shared her perspective: “Product seeding is often too time-consuming due to our extensive catalog. The back-and-forth communication with creators about available products is not the best use of our time. Traackr has effectively integrated our Shopify store into Traackr Studios, enabling creators to browse and select the shoes they want. This not only saves our team countless hours but also aligns with our brand values of sustainability and empowering individuals to express their uniqueness.”
For those interested in understanding how brands are managing product seeding, stay tuned for the upcoming Product Seeding Survey report, set to launch next month.
About Traackr
Traackr is a comprehensive influencer marketing platform designed to help organizations develop performance-driven programs on a global scale. The platform empowers marketers to optimize their spending, unify data, streamline processes, standardize measurement, and ensure compliance. Traackr supports some of the most advanced influencer marketing initiatives worldwide for brands such as L’Oréal, Shiseido, Pandora, Diageo, and Samsung. With offices in San Francisco, New York, Boston, London, Paris, and Singapore, Traackr continues to lead the industry. For more information, visit www.traackr.com.
Frequently Asked Questions (FAQ)
What is Traackr’s new Shopify integration?
Traackr’s Shopify integration allows marketers to select products from their Shopify store for influencer seeding campaigns, enabling creators to choose and order products directly.
How does the integration reduce waste in product seeding?
By allowing influencers to select the products they want, the integration minimizes the chances of sending unwanted items and reduces overall product waste.
What percentage of brands send products without influencer posts?
According to Traackr’s survey, about 65% of brands send gifted products to influencers who do not post about them.
Why do marketers still use spreadsheets for seeding campaigns?
Many marketers find spreadsheets convenient for managing seeding campaigns, despite the inefficiencies they introduce, such as miscommunication and wasted resources.
What are the benefits of using Traackr for influencer marketing?
Traackr helps optimize marketing spend, unify data, streamline processes, and enhance measurement and compliance, making it a valuable tool for influencer marketing.
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