In the vast digital landscape, LinkedIn stands as a beacon for professionals seeking to expand their networks, showcase their expertise, and drive their careers forward. However, with millions of users sharing content daily, standing out can feel like an uphill battle. This is where the power of well-crafted post templates comes into play. By analyzing the top-performing posts of 50 LinkedIn influencers, we’ve distilled their strategies into actionable templates that you can use to create engaging, shareable content. These templates go beyond generic frameworks, offering unique hooks and copywriting ideas that resonate with your audience. So, let’s dive in and explore these templates, and learn how to leverage them to boost your LinkedIn presence.
Why Traditional LinkedIn Post Templates Fall Short
While traditional LinkedIn post templates offer frameworks like “What’s a failure story and what did you learn?” or “What’s your blueprint for (specific process)?”, they often cater to a professional, somewhat generic tone of voice. The success of the post still depends on the topic of content you place in that framework. Frameworks are great, but you still have to come up with your own creative hook. To address these limitations, we’ve studied the top-performing posts of 50 LinkedIn influencers and broken down each of their posts into LinkedIn post templates. We’ll also explain why we think the LinkedIn post performed so well and what you can learn about that topic. Therefore, these post templates not only give you very specific hook and copywriting ideas, but they also hopefully inspire you to look beyond the most commonly mentioned LinkedIn post frameworks.
50 LinkedIn Post Templates
Template #1: Reno Perry – The Relatable Struggle
This is an image and text-based post that likely performed well because of the message in the image. Plenty of people on LinkedIn are doomscrolling or struggling to find a job, so publishing a post that’s relatable is key. This template is perfect for sharing your own struggles and offering practical tips to help your audience navigate their challenges.
Template: What’s a struggle you went through that your audience can relate to?
5 Tips that helped you navigate the challenge
- Tip #1
- Tip #2
- Tip #3
- Tip #4
- Tip #5
5 Questions to reflect on as you navigate the challenge.
- Question #1
- Question #2
- Question #3
- Question #4
- Question #5
Reshare ♻ to help someone in your network. And give me a follow for more posts like this. 📌 Need help with (Problem)? Each month, I help a select number of professionals (accomplish dream outcome). DM me or check the link in my bio.
Template #2: Colby Kultger – The “X Skills for Y” Framework
The “X Skills for Y” framework is fairly common, but this LinkedIn post likely earned a lot of engagement simply because it was framed with a quote that resonates with a wide audience. If you target a wider audience, you have a much higher chance of increasing engagement, though keep in mind that not all engagement is equally valuable. If your goal is to earn the attention of CMOs and convince them that you’re the authority they need to work with, this post probably isn’t the best post to accomplish that goal.
Template: How to become indispensable at (X).
7 underrated (X) skills everyone should know:
- Skill #1 ↳ 2 explanatory sentences
- Skill #2 ↳ 2 explanatory sentences
- Skill #3 ↳ 2 explanatory sentences
- Skill #4 ↳ 2 explanatory sentences
- Skill #5 ↳ 2 explanatory sentences
- Skill #6 ↳ 2 explanatory sentences
- Skill #7 ↳ 2 explanatory sentences
The best way to (accomplish X)? Become (Y). ♻️ Repost this if it resonated.
Template #3: Dr. Carolyn Frost – The “Stop X” Framework
This template also targets a wide audience, and each statement highlights an uncomfortable truth that most people have likely felt. Yet this framework is fundamentally 12 different ways to solve a problem with a single explanation of why it works. For example, you could apply this same framework to SEO. In this scenario, the problem may be that traditional link building by spamming guest posts doesn’t work. Instead, you introduce 12 alternative link building techniques and include a one-liner of why they work.
Template: Stop (painful action that doesn’t work anyway). These 12 (solutions) that (deliver desired outcome) 👇🏼
I used to (do the thing that doesn’t work):
- Example #1
- Example #2
- Example #3
Everything changed when I switched to these 12 (solutions)
- Solution #1 ↳ Why it works
- Solution #2 ↳ Why it works
- Solution #3 ↳ Why it works
- Solution #4 ↳ Why it works
- Solution #5 ↳ Why it works
- Solution #6 ↳ Why it works
- Solution #7 ↳ Why it works
- Solution #8 ↳ Why it works
- Solution #9 ↳ Why it works
- Solution #10 ↳ Why it works
- Solution #11 ↳ Why it works
- Solution #12 ↳ Why it works
♻️ Repost to help your network protect their time and energy 🔔 Follow me (name) for more strategies to succeed with confidence.
Template #4: Noemi Kis – The “Mistake to Avoid” Framework
This is another quote that resonates with a wide audience, and similar to some of the other posts, it also has a “self-care” message. I’ve noticed these “self-care” messages tend to perform very well, because they resonate with any person. It’s also structured in a “mistake to avoid” framework. You can use this mistake framework for any type of content.
Template: The most expensive (industry) mistake: (one-liner of that mistake)
After X+ years in (industry) I realised: (Harsh realization)
That’s not an opinion. It’s fact. When you (make X mistake):
- → X happens, Y negative impact on you
- → X happens, Y negative impact on you
- → X happens, Y negative impact on you
Instead, (solution). Here’s how:
- First Tip of The Solution – Relevant action item – Relevant action item
Conclusion
In the competitive landscape of LinkedIn, the key to standing out lies in the quality and uniqueness of your content. By leveraging these 50 LinkedIn post templates, you can create engaging, shareable content that resonates with your audience and boosts your influence. Remember, the success of your post still depends on the topic of content you place in that framework. So, get creative, be authentic, and watch your LinkedIn presence soar.
FAQ
What makes a LinkedIn post perform well?
A well-performing LinkedIn post typically has a unique hook, resonates with the audience, and offers valuable insights or solutions. It’s also important to target a wide audience, as this increases the chances of engagement.
How can I make my LinkedIn posts more engaging?
To make your LinkedIn posts more engaging, consider using relatable topics, offering practical tips or solutions, and incorporating visuals or quotes that resonate with your audience. Don’t forget to encourage reshares and follow-ups to boost engagement.
What’s the best way to track the performance of my LinkedIn posts?
LinkedIn provides built-in analytics that track the performance of your posts, including impressions, engagement, and reach. You can also use third-party tools to gain deeper insights into your audience and post performance.
How often should I post on LinkedIn?
The frequency of your LinkedIn posts depends on your goals and audience. However, consistency is key. Aim to post at least once a week, and consider sharing a mix of personal and professional content to keep your audience engaged.
Can I use these templates for other social media platforms?
While these templates are specifically designed for LinkedIn, the principles of engaging content and unique hooks can be applied to other social media platforms as well. Just remember to adapt the tone and style to suit each platform’s audience and culture.
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