Li Jiaqi: The Influential Beauty Live-Streamer and Sales Phenomenon

Li Jiaqi, often known as Austin Li, is a defining figure in the world of beauty influencing from China. At just 31 years old, he’s captivated millions with his dynamic livestreams, showcasing cosmetics in engaging ways. With an impressive yearly earnings estimate of around $1.9 billion in sales, his influence is undeniable. Born in 1992, he's made a name for himself in e-commerce, especially on platforms like Taobao.

However, his journey hasn't been without challenges. Recently, Li faced backlash for a heated exchange during a livestream, sparking debates on consumer pricing. This incident illustrates not only the pressure of public scrutiny but also the impact of influencer behavior on brand perception. Despite controversies, he's remained a key player in promoting Chinese beauty brands, showcasing products like Florasis and Perfect Diary.

As we explore Li Jiaqi's life and career, we’ll uncover the factors that contribute to his monumental success, his personal life, and the latest updates on his presence in the influencer scene. For deeper insights into the dynamics of influencer marketing, check out the resources available on InfluencersWiki.org.

Li Jiaqi, popularly known as Austin Li, is a notable figure in the beauty influencer scene, celebrated for his vibrant livestreaming sessions that have captured the hearts of millions. His journey from humble beginnings to becoming a powerhouse in e-commerce is both intriguing and inspiring.

Li Jiaqi was born on June 7, 1992, in Hangzhou, Zhejiang, China. Growing up in this historic city, he laid the foundation for his future endeavors. His educational background includes attending the Yunnan Arts University, where he pursued a degree in performing arts. This education not only honed his communication skills but also equipped him with the confidence to showcase products effectively—a skill that would soon set him apart in the world of live commerce.

Li Jiaqi began his career in the beauty industry not through traditional channels but by tapping into the evolving landscape of online shopping. His foray into livestreaming started in 2017 on Taobao Live, where he quickly gained traction by demonstrating his expertise in cosmetics. What made him a standout is his unique approach; he would often apply lipsticks live, engaging his audience with vibrant commentary and infectious enthusiasm.

His breakthrough moment came during the Singles' Day sales in 2018 when he famously sold 15,000 lipsticks in just five minutes, earning him the title “Lipstick King.” His sales prowess is not just about numbers; Li Jiaqi's charisma and ability to connect with his viewers have made him a household name. His streams regularly feature catchy phrases that resonate with consumers, like “OMG sisters, buy this!” which helps drive engagement and purchase intent.

In just a few years, he transformed the act of selling beauty products into an entertaining experience, turning viewers into loyal customers. By 2021, he had accumulated over 35 million followers on TikTok and 7 million on Sina Weibo, showcasing the vast reach of his influence.

Li's career also illustrates the tremendous potential of influencer marketing in China. With his talent, he has earned monthly incomes ranging from $10 to $20 million, making him one of the highest-earning influencers globally. His success story emphasizes how modern marketing techniques can redefine traditional retail models and highlight the importance of personal branding in the digital age.

For those interested in understanding more about the impact of influencers like Li Jiaqi, you can explore further resources available on InfluencersWiki.org.

Li Jiaqi's influence extends far beyond his engaging live streams. His presence on various social media platforms showcases the breadth of his reach and the effectiveness of his marketing strategies.

Li Jiaqi maintains a robust presence on YouTube, where he regularly uploads content tailored to beauty enthusiasts. His channel primarily features product reviews, makeup tutorials, and engaging livestreams, allowing fans to interact with him in real time. The videos often highlight a variety of beauty products, from lipsticks to skincare, where he shares his expert opinions and demonstrates application techniques. The authenticity and enthusiasm he brings to the screen resonate with viewers, helping him build a loyal fanbase.

As of now, he has amassed millions of subscribers, attracted by his vibrant personality and comprehensive beauty insights. His ability to convey product benefits in an accessible manner not only informs but also influences purchasing decisions, demonstrating the power of visual storytelling in influencer marketing.

Li Jiaqi's impact on Sina Weibo and Douyin is significant, marking him as one of the leading influencers in China. On Sina Weibo, he has around 27.9 million followers, where he shares updates, interacts with fans, and promotes various products. His posts often spark conversations among beauty lovers, adding to his reputation as a trusted source in the beauty community.

Douyin, the Chinese counterpart of TikTok, amplifies his reach even further, with an impressive following of approximately 378 million fans. His content on this platform typically consists of bite-sized, captivating videos that highlight product usage, special promotions, or behind-the-scenes glimpses into his life as an influencer. This format is particularly effective in attracting younger audiences, who thrive on quick, visually appealing content.

Li's influence on these platforms exemplifies the significance of localized content strategy in influencer marketing. His engagement statistics reveal a deep connection with his audience, making him a formidable force in shaping consumer behavior in the beauty industry.

For more on the dynamics of influencer marketing within China, consider exploring articles such as Influencer Marketing in China in 2025.

Li Jiaqi, known as the “Lipstick King,” has made a significant mark in the influencer industry, especially within the beauty sector. His impressive achievements reflect his status as a leading e-commerce live streamer in China. Here, we highlight some of his most notable records and sales milestones that underscore his influence.

One of Li Jiaqi’s standout achievements is holding the Guinness World Record for the most lipstick applications in 30 seconds. On September 6, 2018, during a livestream in Shanghai, he applied lipstick on four different models. This extraordinary feat showcased not only his skills but also how livestreaming can captivate audiences and drive engagement. The record emphasizes his unique approach to beauty showcasing, merging entertainment with product promotion. Learn more about this record here.

Li Jiaqi's sales figures during major shopping events are astonishing and highlight his prowess as a sales influencer. During the Singles' Day shopping festival in November 2022, he achieved a remarkable sales milestone, generating RMB 21.5 billion (approximately US$2.9 billion) in just one 8-hour livestream session. This achievement not only doubled his own previous record but also illustrated the phenomenal growth of live commerce in China. He consistently draws massive viewership, leading to groundbreaking sales figures that influence market trends.

To put this into perspective, his sales records speak for themselves:

• In 2022, he sold items worth US$2.9 billion during Singles' Day.
• His previous record was set in 2021, showcasing a consistent trend of rising sales.

Li Jiaqi's record-breaking sales are often closely monitored as indicators of consumer sentiment within the Chinese market, making him an essential figure in e-commerce and influencer marketing. For more details on his sales achievements, check out additional insights on his impact here.

Li Jiaqi, as a prominent influencer in the beauty industry, has significantly shaped the landscape of consumer behavior in China. His ability to engage audiences and promote products has made him an essential figure in influencer marketing. Let’s delve into two crucial aspects of his influence: the promotion of Chinese products and the challenges he has faced throughout his career.

Li Jiaqi plays a pivotal role in promoting domestic brands in the beauty sector. His livestreaming sessions often feature a variety of Chinese products, particularly from brands like Florasis and Perfect Diary. By showcasing these brands, he not only supports local businesses but also helps elevate their visibility among consumers.

His approach involves a combination of engaging demonstrations and authentic storytelling. Viewers get to see how products work in real-time, which builds trust and encourages purchases. For many customers, Li Jiaqi is the go-to source for beauty product recommendations. His energetic presentations and persuasive selling techniques make shopping a fun and interactive experience.

Moreover, Li Jiaqi's influence extends beyond typical promotions. His commitment to Chinese brands has helped boost national pride among consumers. Many see his success as a reflection of the quality and innovation present in local products. This cultural connection enhances the perceived value of the brands he endorses, making them more attractive to potential buyers.

Despite his success, Li Jiaqi has encountered several challenges and controversies throughout his career. One notable incident occurred during a livestream, where he faced criticism for his comments regarding product pricing. Viewers perceived his remarks as insensitive, which led to public backlash. This incident highlights the scrutiny that influencers face and the potential consequences of their words on brand perception.

Additionally, the rapid expansion of e-commerce in China brings increased competition. As more influencers emerge, Li Jiaqi must continually adapt his strategies to maintain his leading position in the industry. The pressure to innovate and stay relevant can be intense, making it essential for him to navigate these challenges with resilience.

Li Jiaqi's journey illustrates the complexities of being a top influencer. While he enjoys immense success and recognition, he must also contend with the unpredictable nature of public opinion and market dynamics. For those looking to understand more about the intricacies of influencer marketing, insights into related topics can be found on InfluencersWiki.org.

In today's interconnected world, social media links provide an essential avenue for fans and consumers to engage with their favorite influencers. For someone like Li Jiaqi, these platforms not only serve as a bridge to his followers but also as powerful tools for marketing and brand promotion. Below, you'll find his official social media profiles that enable you to stay updated on the latest from this influential figure.

Li Jiaqi's vibrant personality shines through on various social media platforms. Here are the official links where you can follow his journey and catch live streams, product promotions, and personal updates:

• Facebook: Follow Li Jiaqi's adventures and updates on Facebook.
• YouTube: For tutorials, reviews, and engaging content, subscribe to his YouTube Channel.
• Sina Weibo: Keep up with his latest posts and interactions on Sina Weibo.
• Douyin: Experience captivating short videos and behind-the-scenes glimpses on Douyin.

These platforms not only highlight Li Jiaqi's engaging content but also foster community interaction among beauty enthusiasts. By following him, you can gain insights into the latest beauty trends and perhaps discover your next favorite product. For more ideas on influencer marketing strategies, check out How to Become a Social Media Influencer in 2025.